德国现场消费消费者脉搏报告（CGA by NIQ，2025年8月）

CGA by NIQ, August 2025 Occasionality shifts during August Overall penetration stays stable for drink led - and food led occasions Overall decrease incategories drunk Staying consistent withdrink-led venues Visitation rates This period, we have seen a decreasein the amount of categories drunk,with only Schorle making a gainversus the previous year. While thishas affected most categories,cocktails is the most significantlyaffected. Despite this, there areopportunities for cocktails with over athird of consumers trying this newcategory Overall consumers are going out asfrequently this August. A shift invisitation towards Saturdays andSundays with a slight move awayfrom Fridays can be seen, whilst GenZ over indexes +13pp in late eveningvisits. In August, we saw a visitation rate forfood led occasions of 50%, a slightincrease for last August butconsistent vs last period. Drink ledoccasions have seen a similar trendwith a slight increase to 92%, which isan increase in last period With shifting trends in visitationfrequency, the question now is whatincentives are needed to encourageconsumers to go out more frequentlyand convert them from monthly toweekly visitors As consumers are going out more todrink, ensuring a strong presencewithin drink led occasions shouldhelp secure a steady revenue stream,thanks to steady visitation rates. While consumers are purchasing lesscategories, they are open toexperimentation making it the idealtime to research new products andmeet consumers changing needs indemand. CGA’S MONTHLY CONSUMERPULSE •This monthly On-Premise Consumer Pulse report is intended to capture consumersconsumption patterns and how they fluctuate in the transition period from July 2025 toAugust 2025 in Germany.•This study looks into consumer’s On-Premise behaviour over the past month andtests visit intention for themonth ahead.•In other countries, this monthly check-in has become a staple for beverage suppliersand other businesses interested in the channel.•Thesemonthlyupdateswillhelpinterestedpartiestostayclosetotheconsumer’s intentions and behaviours for our beloved On Premise channel.•For thisAugust 2025issue, we surveyed 1000 consumers (aged 18+) between the 15th–21stAugust 2025. These consumers were situated across all German regions and musttypically visit On Premise venues at least once within a 3-month period. LOOKING BACK 92% of consumers have been outto eatin the previous month +2ppvs August last year of consumers have been outfor a drinkin the previous month +1ppvs August last year LOOKING BACK FREQUENCY VISITING THE ON PREMISEOVER THESE LAST MONTHS HOW OFTEN HAVE YOU VISITED BARS, RESTAURANTS ANDSIMILAR VENUES OVER THE PAST MONTH? ON WHICH DAY(S) OF THE WEEK HAVE YOU VISITED ABAR, RESTAURANT OR OTHER SIMILAR VENUE OVERTHE PAST MONTH? WHAT TIMES OF DAY HAVE YOU BEEN VISITING BARS, RESTAURANTS AND SIMILAR VENUESOVER THE PAST MONTH? SATISFACTION WITH MOST RECENT VISIT TO THE ON PREMISE Key Metrics:Categories Drunk WHICH OF THE FOLLOWING DRINKS HAVE YOU DRANK IN BARS AND/OR RESTAURANTS INTHE PAST MONTH? THINKING ABOUT YOUR MOST RECENT VISIT TO A BAR,RESTAURANT OR SIMILAR VENUE, WHICH OF THEFOLLOWING CATEGORIES DID YOU DRINK? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT REGARDING ITS VALUE FOR MONEY? %very satisfied/satisfiedwithvalue for moneyShown to individual drink category consumer on latest visit HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT REGARDING HOW EXCITING IT WAS? %very satisfied/satisfiedwithhow exciting the drink wasShown to individual drink category consumer on latest visit HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT REGARDING ITS QUALITY OF SERVE? %very satisfied/satisfiedwithThe overall quality of the serveShown to individual drink category consumer on latest visit HAVE YOU TRIED A NEW DRINK WHEN EATING OR DRINKINGOUT OVER THE PAST MONTH? +16ppfor Consumerliving in Berlin WHICH OF THE FOLLOWING CATEGORIES WAS THE NEWDRINK THAT YOU TRIED? New drinks tried by those going out for food and drinks | Top 10 LOOKING FORWARD of consumers plan to go outto eatin the next month 38%of consumers plan to go outfor a drinkin the next month SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT AUGUST 2025– SAMPLE: 995 HOW OFTEN DO YOU PLAN TO VISIT BARS, RESTAURANTS OR OTHER SIMILAR VENUESOVER THE NEXT MONTH? Asked to those planning to visit the On Premise in the next month Scan the code orclickhereto receivethe latest insightdelivered straight toyour inbox! CGA: Consumer Tools Additional Consumer Reporting where CGA by NIQ’s expertise can be leveraged Custom RFP Support Decks Consumer Segmentation Strategically and effectively target specific OnPremise drinkers to identify offerings andopportunities that relate to them, ensuring $ arespent more effectively in On Premise brandbuilding Take group-specfic sales stories to your nationalaccount