韩国现场消费渠道消费者脉搏报告（CGA by NIQ，2025年11月）

CGA by NIQ, November 2025 CGA’S MONTHLY CONSUMER •This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround‘temperature check’ of the channel and the consumers who visit bars and restaurants in •Thisstudylooksinto their On Premise behaviour over thepast monthand tests •In other countries, this monthly check-in has become a staple for beverage suppliers and •These monthly updateswill help interested parties to stay close to the consumer’s •For thisNovember 2025issue, wesurveyed 750 consumers (aged 19+)between 21stNovember–1stDecember. These consumers were situated across all the Korea regionsand must typically visit On Premise venues at least once within a 3-month period. Trended metrics Increased food-led visits, despite decrease in spend There has been a decrease in spend despite the increase in food-led visits Beer consumption up Decreasein expenditure Increase in food-led visits Food-led occasions are gaining traction(+4pp), while drink-led visits remainstable. This past month consumers haveincreasingly wanted meals as a part of Beer remains the most popular drinkcategory and has seen an increase this Despite a notable increase last month,there has been a slight decrease inspend during November(-₩8,256). Despite this, highball has strongperceptions for value, quality andexcitement, with consumers also open to While overall spend dipped, consistentvisitation indicates strong consumerengagementwiththe On Premise. However,next month 4 in 10 areplanning to visit the On Premise fordrinks, signaling opportunity still for drink- How can you leverage highball’spositive perceptions to build a loyal Can you introduce premium optionsor upsell strategies to recover spend? How can you leverage food occasionsand create bundled offers that Hot Topic Strong RTD appeal, with frequent consumption during food-led occasions Positive appeal for RTDs amongst consumers, typically choosing light and refreshing options RTDs consumed both On andOff premise Single serve wine is mostappealing RTD appeal 2 in 3 consumers find RTDs appealing,with just under half typically consumingthem while in the On Premise. In the On Premise, single serve wineoptions drive the highest purchase intent,followed by otherflavouredalcoholicRTDs such as alcoholic lemonade and RTDs are currently consumed both in theOn Premise and at home suggesting thatconsumers view the category as However, frequency of consumption isfairly low, with the majority having RTDssometimes or just occasionally in the On Consumers are also interested in fruitflavouredRTDs and low ABV RTDsamongst other options. RTDs can be positions as a bridgebetween the On and Off Premise. How can you encourage morefrequent consumption in the On How can you utilise Off Premise trialto drive sales in the On Premise? Can you introduce options that meetthese consumer needs? AND DO YOU PLAN ON VISITING BARS AND RESTAURANTS ON WHICH DAY(S) OF THE WEEK HAVE YOUVISITED A BAR, RESTAURANT OR OTHER WHAT TIMES OF DAY HAVE YOU BEEN VISITING BARS, RESTAURANTS AND SIMILARVENUES OVER THE PAST MONTH? HOW MUCH HAVE YOU SPENT ON EATING AND DRINKING OUT OVER THE PAST MONTH? HOW OFTEN HAVE YOU VISITED BARS, RESTAURANTS OR SIMILAR VENUESOVER THE PAST MONTH? HOW SATISFIED WERE YOU WITH EACH OF THE FOLLOWING AREAS ON YOUR MOSTRECENT VISIT TO A BAR, RESTAURANT OR SIMILAR VENUE ? THINKING ABOUT YOURMOST RECENT VISITTO A BAR, RESTAURANT OR SIMILARVENUE, WHICH OF THE FOLLOWING CATEGORIES DID YOU DRINK? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT ACROSS EACH OF THE FOLLOWING MEASURES? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT ACROSS EACH OF THE FOLLOWING MEASURES? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT ACROSS EACH OF THE FOLLOWING MEASURES? HAVE YOU TRIED A NEW DRINK WHENEATING OR DRINKING OUT OVER THE PAST HOW APPEALING DO YOU FIND READY-TO-DRINK(RTD) ALCOHOLIC BEVERAGES SUCH ASCANNED COCKTAILS, HARD SELTZERS OR PRE- HOW OFTEN DO YOU TYPICALLY CONSUMEREADY-TO-DRINK (RTD) ALCOHOLICBEVERAGES WHEN OUT AT BARS,RESTAURANTS OR SIMILAR VENUES? HOW LIKELY WOULD YOU BE TO CONSIDER READY-TO-DRINK (RTD) ALCOHOLIC BEVERAGES WHENOUT IN BARS, RESTAURANTS, OR OTHER SIMILAR WHICH TYPES OF READY-TO-DRINK (RTD)ALCOHOLIC BEVERAGES WOULD YOU BEINTERESTED IN PURCHASING WHEN OUT IN WOULD YOU BE INTERESTED IN ANY OF THE FOLLOWING WHEN OUT IN BARS,RESTAURANTS, OR OTHER SIMILAR VENUES? C G A O N P R E M I S E S O L U T I O N S On PremiseMeasurement +Statistically robust modelprovidingvolumetric measurement of alcohol sales +Robust insights tracking behaviour,habits, and preferences of consumers in +Use as a barometer for Brand andCategory performance in any market +Determine which channels are in growthor decline +Track KPIs such as brand and categoryshare, competitive benchmarking,volume and value velocity (Rate of Sale),total distribut