韩国现场消费渠道消费者脉搏报告

CGA by NIQ, August 2025 CGA’S MONTHLY CONSUMER •This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround‘temperature check’ of the channel and the consumers who visit bars and restaurants in •Thisstudylooksinto their On Premise behaviour over thepast monthand tests •In other countries, this monthly check-in has become a staple for beverage suppliers and •These monthly updateswill help interested parties to stay close to the consumer’s •For thisAugust 2025issue, wesurveyed 750 consumers (aged 19+)between 11th–19thAugust. These consumers were situated across all the Korea regions and must typicallyvisit On Premise venues at least once within a 3-month period. High increase in spend in August Despite visitation levels remaining the same, August is now the 2ndhighest spend month in 2025 so far Decrease in Saturday and Decrease in wine popularity Increase in expenditure After a continuous decline in spend sinceMay, it has now increased and iscurrently one of the highest spendmonths in 2025 so far(+₩13,873since Beer remains the most popular drinkcategory, while wine has had a drop inpopularity(-4ppvs 12 month average). Visitation to the On Premise remainsconsistent overall as93%of consumershave visited in the past month. However,frequency of visits is shifting–there hasbeen an increase in monthly visits(+3pp), Almost half of consumers haveexperimented with their drink choice overthe past month, with highballs(34%)being the most popular category to Despite fewer weekly visits, consumersare open to spending more on theirlimited visits. There has also been a decrease acrossdrink-led visits(-2pp), Saturday visits(-4pp), and late evening visits(-5pp). How can you improve prospects foryour wine brand going forwards, and With consumers in a higher spendperiod, how can you entice As key trading hours are shifting toearlier in the week and daytime, how PLEASE SELECT ALL OF THE FOLLOWING STATEMENTS WHICH APPLY TO YOU AND DO YOU PLAN ON VISITING BARS AND RESTAURANTS 89%of consumers plan tomake a visit to the On ON WHICH DAY(S) OF THE WEEK HAVE YOUVISITED A BAR, RESTAURANT OR OTHER WHAT TIMES OF DAY HAVE YOU BEEN VISITING BARS, RESTAURANTS AND SIMILARVENUES OVER THE PAST MONTH? HOW MUCH HAVE YOU SPENT ON EATING AND DRINKING OUT OVER THE PAST MONTH? HOW OFTEN HAVE YOU VISITED BARS, RESTAURANTS OR SIMILAR VENUESOVER THE PAST MONTH? HOW SATISFIED WERE YOU WITH EACH OF THE FOLLOWING AREAS ON YOUR MOSTRECENT VISIT TO A BAR, RESTAURANT OR SIMILAR VENUE ? THINKING ABOUT YOURMOST RECENT VISITTO A BAR, RESTAURANT OR SIMILARVENUE, WHICH OF THE FOLLOWING CATEGORIES DID YOU DRINK? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT ACROSS EACH OF THE FOLLOWING MEASURES? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT ACROSS EACH OF THE FOLLOWING MEASURES? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT ACROSS EACH OF THE FOLLOWING MEASURES? HAVE YOU TRIED A NEW DRINK WHENEATING OR DRINKING OUT OVER THE PAST C G A O N P R E M I S E S O L U T I O N S Consumer On PremiseSegmentation On PremiseMeasurement +Statistically robust modelprovidingvolumetric measurement of alcohol sales +Robust insights tracking behaviour,habits, and preferences of consumers in +Use as a barometer for Brand andCategory performance in any market +Track KPIs such as brand and categoryshare, competitive benchmarking,volume and value velocity (Rate of Sale), +Integrate Outlet Index to better yourconversations with distributors and LIVE NOW LIVE NOW We’d love to hearfrom you! The Consumer Pulse Report brings you keytrends onOnPremise visitation, consumersatisfaction, and drink category consumption—but what else would help you stay Could you spare 1–2 minutes to sharewhat’smost valuable to you and whatother insights you’d love to see? Scan the QR codeorclick here Based locally in South Korea JAEPIL SOHNClient Solutions Directorjaepil.sohn@nielseniq.com Find out how tobuild a successful OnPremise strategy UK based JO STEPHENSON-THOMPSONClient Directorjo.stephensonthompson@nielseniq.com For more information onhow CGA by NIQ can helpyour business grow in theSouth Korean On Premise, ADAM GRIMSenior Client Success and Insight Manageradam.grim@nielseniq.com Sign uptoreceive On Premise news &Insights for the South Korean market,here