THE BRAND 1.11.21.31.41.5 1.6 1.7 1.1 Composition 1.2 Versions 1.3 Standardization 1.4 Safe Area 1.5 Minimum Size Do not omit elements Do not modify colors 1.6 Incorrect Uses Do not move elements around Do not expand or contract Do not use on backgrounds, textures, orphotographs that hinder readability Do not replace typefaces 1.7 Co-branding 1.7 Co-branding 02. BRANDELEMENTS 2.12.22.3 2.4 2.5 2.1 Color Usage Digital Colors 2.2 Color Versions 2.3 Typography BOLDAaBbCc1234567890 SEMIBOLDAaBbCc1234567890 MEDIUMAaBbCc1234567890 LIGHTAaBbCc1234567890 ¡ 2.4 Graphics 2.5 Gradients 03. BRANDAPPLICATIONS 3.1 3.23.3¢3.43.53.6 3.1 Business Card ¡ ¡ 3.2 Letterhead 3.3 Folder 3.4 English Envelope