2025年PC/主机游戏市场概览：热门游戏、发行商、平台及其制胜策略

A look at the top games,publishers,and platforms in2025so far,and thewinning strategies that led to their success. PC/Console gaming market at a glance MarvelRivalsThe#1PC/Console gameby downloads2025YTD Action The#1PC/Console genreby downloads2025YTD EA 1B+PC/Console GameDownloads2025YTD The#1publisher by PC/Consoledownloads2025YTD EA continues to hold the largestshare of PC/Console bydownloads with strong sports,IPsand franchises,along with twohuge co-op hits. Action saw a huge year driven byindie and AA hits in R.E.P.O.,Split Fiction,and Peak. The PC/Console game industrycontinues to take player timeand spend,across premium andfree to play models. NetEase's IP hero shooter saw ahuge launch and the stayingpower to fight it out withincumbents. Table of Contents PC/Console Market OverviewPC/Console Publisher ReviewTitles Shaping PC/Console IndustryConclusionAbout Video Game Insights and Sensor Tower0411203437 PC/ConsoleMarket Overview -All Rights Reserved Steam is the topPC/Console platformby downloads volume. Steam's continued dominance in PC digital gamedistribution is driven by its expansive library andregular sales events.PlayStation remains a strongperformer,reflecting its status as the console leaderand its strong international market penetration,whileXbox,though trailing in total downloads,maintains asubstantial market presence focused around GamePass and cross-platform accessibility. PC/Console drives around1/30th the downloadsof mobile.However,PC/Console has a far largerpremium market,and new downloads don'tnecessarily correspond to continued revenue inlegacy live service games. Steam is on track to haveanother record year. Last year,Steam saw an all-time high revenue drivenby premium games on its platform,topping$10B.Steam is currently up15%for the same metriccomparing2025YTD to the same time period2024.At this rate,Steam will top$12B in gamerevenue in2025. This growth showcases the continuing trend of growthin PC gaming.2025has had several huge indie gamesonly available on Steam like R.E.P.O.and Peak.Forother games,many gamers prefer to play on PC.Oneexample of this is Monster Hunter Wilds,which sawover4x more downloads on Steam than PlayStation,despite consistent PlayStation branding on MonsterHunter Wilds ad creative. PC/Console gaming downloads by genre2025YTD Action is the most popularPC/Console genre in2025. Action maintains its dominance as the mostdownloaded genre globally across all gaming platforms,with approximately262million downloads,significantlyoutpacing all other categories.Interestingly,the topperforming action games this year were indie and AAgames such as R.E.P.O.,Split Fiction,and Peak.Shootertitles follow as the second most popular genre,registering189million downloads on titles like MarvelRivals,while RPGs maintain strong momentum with131million propelled by Monster Hunter Wilds andClair Obscur:Expedition33. The genre distribution clearly highlights a playerpreference for fast-paced,action-oriented content in thePC/Console market over casual experiences,a mirrorimage of mobile's genre downloads distribution.Thedistribution also signals opportunities for growth in lesssaturated genres. AAA Sports games bringin the most downloadson average. AAA Sports games tend to be virtual monopolies,witha single game taking over a single sport's audience,winner takes all.Examples include EA SPORTS FC,NBA2K,and UFC.There have been some some fresh takeslike REMATCH find success,however.Next highest isRacing,which is shared by a few different franchises,such as Forza,Need for Speed,and F1. For AA games,Action and RPG are on top.The verybest performing AA games this year have been RPGs,however,including Clair Obscur:Expedition33,Kingdom Come:Deliverance II,and WUCHANG:FallenFeathers. Looking at Indie,shooters delivered outsizedperformance in the past year.Some top Indie shootersthis year by downloads include Splitgate2,High onLife,and Ready or Not. Xbox downloads leantowards free to playover premium games. Xbox users demonstrate the strongest leaning towardF2P titles among PC/Console platforms,with39%oftotal downloads falling under this category-influenced by a combination of Game Passaccessibility,cross-platform multiplayer titles,and abroader push toward service-based models. In contrast,Steam users show a stronger preferencefor premium content,with79%of downloadsclassified as paid titles,and just21%attributed to F2Pofferings.PlayStation exhibits the highest premiumskew of all,with83%of its downloads being premiumgames and only17%F2P.In contrast,on mobile only0.7%of downloads go to premium which underlinesPC/Console as the undisputed platforms for premiumcontent. Steam is the go-tohome for Indie games. Steam remains the primary platform for indie games,with60%of downloads coming from indie publishers.In contrast,indie titles account for only35%and34%of downloads on Xbox and PlayStation,respectively,highlighting Steam’s strong appeal and accessibilityfor small