欧洲国家短租市场：2025年4月

TheShort-TermRental Market:EuropeanCountries April2025 Table of Contents Foreward...............................................................................................................................................2Country-Level Highlights....................................................................................................................3Executive Summary.............................................................................................................................4Supply Analysis...................................................................................................................................6Demand Analysis...............................................................................................................................10Financial Performance Indicators....................................................................................................14Conclusions and Implications..........................................................................................................19Annex..................................................................................................................................................20Methodology......................................................................................................................................27 Foreward In a rapidly evolving tourism landscape, the interplay between unprecedentedpost-pandemic growth and the strains on local communities has never beenmore evident. This report provides a comprehensive analysis of current trends-from the resurgence in travelnumbers to the escalating challenges of overtourism-and the critical need for robust, collaborativesolutions. The data clearly indicatesthat, while the allure of travel remains undiminished, the infrastructure andsocial fabric of our destinations are under increasing pressure. As consultants, we recognise thatsuccess in this sector depends not merely on seizing revenue opportunities, but equally onsafeguarding the long-term sustainability of the communities we serve. Key to this endeavour is a balanced approach: legislative frameworks must be enforced effectively,and destination management organisations need to be central in orchestrating the interests ofdiverse stakeholders. This discussion underscores the imperative for strategic, tailored interventionsthat not only stimulate growth but also preserve the cultural and infrastructural integrity of our cities. Country-Level Highlights 20.32 billion€ 90% of the revenueis generated by thetop 10 countries European market‘23was98% of TUIGroup revenue 50% higher ADRwas recorded in 2023compared to 2019 965€Average countryRevPAL in 2023 167.4 millionSTR nights bookedin 2023 compared to140.3 million nights in 2019 2022 occupancy washigher than 2023except for Cyprus,Romania and Austria France overnightssurpassedthe combined totalof all countriesoutsidethe top five in 2023 167.4 millionSTR nights bookedFrance boasts nearlydouble the capacityof 2nd place Italy Croatia & Maltahad the highest supplydensity both per areaand per inhabitant 72%increasein gross market revenuefrom 2019-2023 Executive Summary The STR market has experienced a significant boom in the last two decades due to theriseof online booking providers and the increased digitalisation of the tourism value chain.These platforms have simplified the process of offering accommodation services, leadingto a surge in the popularity of STRs. This report comes at a critical time when many popular tourism destinations across Europe facechallenges directly caused by the proliferation of STRs. These challenges span environmental,social and governance domains. Popular tourism hotspots in cities lose their local population,diminishing their attractiveness. Also, the space in residential areas is increasingly occupied bySTRs, leading to unchecked real estate growth and the proliferation of the grey economy. From anenvironmental perspective, the high pressure of tourists during certain times of the year makes itdifficult to maintain infrastructural necessities and deliver essential services like water and power. Consequently, many countries and cities are at a crossroads, with some already implementinglimitations on new (and existing) STR licenses. This analysis aims to provide an understanding ofthe robustness of the STR market on the European level and highlight destinations experiencinghigh growth. It also underscores the necessity of regulating the overall STR market to effectivelyaddress the associated challenges. At the country level, the financial performance of the STR market showed growth across allindicators. Gross revenue surged from EUR 11.8 billion in 2019 to EUR 20.3 billion in 2023,marking a 72% increase. This growth was driven by a 58% increase in revenue per available listing(RevPAL) and a 51% increase in the average daily rate (ADR). The five largest markets-France, the UK, I