中国新能源企业“出海”系列：启航欧美

PrefaceThe global energy system is currently undergoing an unprecedentedtransformation. Driven by carbon neutrality goals, the iteration of renewableenergy technologies is accelerating, and the global energy consumptionstructure is transforming towards low-carbon development and electrification.China's new energy industry—leveraging technological breakthroughs, costadvantages, and supply chain resilience—has become a key driver of theglobal green transition.The European and American markets, with their long-standing scale and highprofitability, as well as their role in enhancing brand value and serving as keypivots in global strategies, have always been popular destinations for Chinesecompanies looking to "go global." For China's new energy enterprises, theEuropean and American markets are both "growth engines" and "testinggrounds." Europe's demand for green transformation aligns closely withChina's technological breakthroughs in new energy, creating incrementalmarket opportunities. On the other hand, frequent policy fluctuations in thenew energy sector and tariffs in the United States are forcing Chinesecompanies to accelerate innovation and implementlocalisedstrategies. In thefuture, as geopolitical competition intensifies, trade barriers rise, andlocalisationpolicies become more frequent in the European and Americanmarkets, unprecedented opportunities and challenges will arise for theglobalisation efforts of China's new energy enterprises.To support Chinese new energy companies in goingabroad,in 2024, KPMGChina released two reports on new energy enterprises venturing intoSoutheast Asia and those heading to the Middle East. This newly releasedreport, "Setting to Europe and America," is the concluding piece of the series.This instalment focuses on the two major developed markets of Europe andthe US, concentrating on core sectors such as photovoltaics, energy storage,and wind power, and analysing policy trends, market potential, andcompetitive landscapes from two dimensions: products "goingabroad"andcapacity "goingabroad."The report aims to help companies navigate their"goingabroad"journey and achieve high-quality global development. To thisend, the report leverages the advantages of KPMG China and the firm's globalnetwork, combining practical experience from industry experts in Europe andthe US. It provides actionable references and recommendations through casestudies in various areas, including site selection and factory construction,strategic planning, andlocalisedoperations.As the old saying goes, "The sea is vast, and fish can leap." As the globalenergy landscape undergoes profound adjustments, Chinese new energyenterprises are pursuing a new round of globalisation, transitioning fromproduct exports to "exports" of capacity and technology. As a leadingprofessional service provider, KPMG has been deeply involved in the energysector for decades. The firm is committed to leveraging its global networkcovering over 150 countries to deliverlocalisedinsights and comprehensiveservices—including strategic planning, risk management, complianceoperations, and resource integration—for Chinese new energy companies. Inthe years ahead, we look forward to continuing working alongside theseenterprises as they pursue their global strategies.© 2025 KPMGHuazhenLLP, a People's Republic of China partnership, KPMG Advisory (China) Limited, a limited liability company in Chinese Mainland,KPMG, a Macau SAR partnership,and KPMG, a Hong Kong SAR partnership, are member firms of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English AlexChoiBoard Member, KPMG ChinaHead of Energy and NaturalResources, KPMG China andKPMG ASPACcompany limited by guarantee. All rights reserved. AbstractThe overseas market has become a crucial driver for Chinese new energy companies seeking expansion and growth.To better understand this trend, KPMG China launched the "Series on Chinese New Energy Enterprises GoingAbroad,"which offers professional market insights and in-depth data analysis and reveals the development potential andbusiness opportunities in major overseas regions that are important to enterprises in the new energy sector.As the final instalment of the "Series on Chinese New Energy Enterprises GoingAbroad,"this report aims to provideforward-looking insights and strategic recommendations by analysing the characteristics of the new energy markets inEurope and America, with a view to helping enterprises capture opportunities in these markets and write a new chapterof green energy cooperation with Europe and America. The main insights of the report are as follows:Europe: the main arena for Chinese new energy enterprises goingabroadWith its vast market space, high profitability, and positive policy support, Europe has become the main destination forChinese new energy companies looking to goabroad.In this region, Chinese companies have demonstrated strongcompetitiveness in areas