2025年食品、风味与饮料趋势报告预览

© 20 24 Datassential. All Rights Reserved.I NT H I S P R E V I E WThis preview of the2025 Trends Reportfrom Datassentialincorporates all the foods, flavors, and beverages to know forthe coming year, and the years to come, as well as an in-depthanalysisof thetop themes in the food and beverage industry,from the evolution of value to a look at next-generation coffeeand the state of water. Get actionable takeaways, the latestconsumer and operator data behind each trend, and keyinsights to move your business ahead − it's all here.M E T H O D O L O G Y•A majority of the data in this report comes froma survey fielded in October 2024 with 2,000 consumersrepresentative of the U.S. general population•Surveys were also fielded with over 400 operatorsin September and November 2024•Other pieces of data come from Datassentialinsights platforms, as notedA B O UT THE F U LL2 0 2 5T R E N D S R E P O R TDatassential subscribers can access…•a full look at the foods, flavors, andbeverages to watch for 2025 and beyond•Living for the Now:A reaction to globaluncertainty that’s driving indulgence,little treat culture, and more•Sustainable Kitchens of the Future:The innovations andpractices shaping the eco-conscious kitchens of tomorrow•What’s New:The rise of new casual dining formats, splashysocial media-friendly reinventions of bakery classics, and anew wave of functional foodsand more!METHODOLOGY © 20 24 Datassential. All Rights Reserved.Are you looking forward to new food and beverage trends in 2025?(n=2000). Fielded October 2024.71%E S S E N T I A LD A T AOF CONSUMERS AREEXCITED ABOUTNEWFOOD & BEVERAGETRENDSIN 2025Gen Z (78%) are more excitedthan Boomers (59%). © 20 24 Datassential. All Rights Reserved.NEWVALUEIf you’re tired of hearing about “value”and consumer concerns about wallets,not to mention the big “e” word(economy), then you’re in the right place.In 2025 and beyond, value will no longerbe just about dollar signs–in fact, wealready saw value trending in thatdirection this year.Consumers’ way ofthinking about value and what it meanshas shifted, and the value strategiesbusinesses create in 2025 should take intoconsideration this more nuanced andcomplex “new value.” When deciding if a food or beverage at aGROCERY STOREis a good value or not, what factors are most important to you?Quality of productGreat tasteLow priceHealthy/nutritious(n=1000). Fielded October 2024.When deciding if a food or beverage at aRESTAURANTisa good value or not, what factors are most important to you?Great tasteQuality of productPortion sizeLow price(n=957). Fielded October 2024. E S S E N T I A LD A T A84%OF CONSUMERSTYPICALLYPURCHASE AN ENTRÉEWHEN THEYGO OUT TO EAT AT A RESTAURANTWHAT ARE CONSUMERS ORDERING ATRESTAURANTS, AND WHAT ARE THEY WILLINGTO COMPROMISE ON TO SAVE MONEY?This is followed by appetizers (51%) and sides (45%) as the top3 menu items consumers say they typically purchase wheneating at a restaurant.29%OF CONSUMERS WHO ORDER ANAPPETIZERSAY IT IS THE ITEM THEY’DMOST LIKELY SKIP IF THEY WERETRYING TO SAVE MONEYThis is followed by entrées (18%) and desserts (16%).Which of the following items do you typically purchase when going out to a restaurant? (n=957). Fielded October 2024.You said you typically order the following when going out to a restaurant. Which are you most likely to SKIP or not order ifyouare looking to save money? (n=957). Fielded October 2024. © 20 24 Datassential. All Rights Reserved.THE STATE OF WATERInDatassential’s2024TrendsReport,werevealedthat68%ofconsumershadahealthgoaltodrinkmorewater,andthatthirstforwater,particularlywatersenhanced with functional benefits,hasn’tgoneaway.Drinking water has become not justnecessarytolife but tiedtoconsumers’lifestyles,too,asreusablewaterbottleculturecontinuestogrowandevolve,andsustainabilityconcernsrise.Theformatsinwhichwaterisservedatrestaurants,whetherlimited-service or full-service,are alsoworthnoting,as consumers’preferences vary,dependingongeneration.Have you purchased a reusab le water bottle(s) in the past year? (n=1000). Fielded October 2 024. 58%More than any other generation, Gen Z (75%) is mostlikely to have purchased a water bottle in the past year.OF CONSUMERS HAVEPURCHASED A REUSABLEWATER BOTTLEINTHE PAST YEAR © 20 24 Datassential. All Rights Reserved.(% of operators who think it’s a long-term trend)L O N G-T E R M T R E N DS H O R T-T E R M F A D(% of operators who think it’s a short-term fad)92%Sparkling Water84%Flavored Water78%Seltzer Water70%Coconut Water66%Electrolyte-Infused Water91%Birch Water89%Hydrogen-Rich Water82%Water Kefir68%Protein-Enhanced Water66%Antioxidant-Infused Water60%Alkaline WaterOPERATOR’S OUTLOOKON WATER VARIETIESFor th e following typ es of water, do you th ink they’re a…? (n=4 16 operators). Fielded September 202 4. © 20 24 Datassential. All Rights Reserved.NEXT-GEN COFFEECoffeeis an American mainstay–76%of consumers love or like it,accordingtoDatassential’sConsumerPreferencesplatform.Withthatloveandhighlevelsoffamiliarity