风味探寻：2025年最具颠覆性的食品与饮料趋势

Letter from theCEO I am excited to share our 2025Trend Predictions report, and lookforward to continuing this journeyof innovation together. Hydration is gaining importanceas consumers prioritize functional,wellness-driven choices. Andglobal flavors are more accessiblethan ever, bringing a rich diversityof tastes to everyday eating. At Tastewise, we’re proud
to support these efforts with
AI-driven solutions that allowbrands to act quickly and withprecision, understanding not justwhat consumers want, but whythey want it. All the best for 2025,
Alon Chen
CEO & Co-founder, Tastewise At the core of these trends is amore educated and demandingconsumer base; today’sconsumers expect brands tounderstand their deepermotivations and deliver productsthat align with their values. The food and beverage trendsahead of us reflect a rapidlychanging landscape. As we step into 2025, I’minspired by the forward-thinkingwork of our clients. The brandsthat feed the world are makingbold decisions in the face
of unprecedented change; theyare not just staying ahead ofthe curve—they’re defining it. Personalized nutrition has takenon new urgency in the post-COVID era. Innovations like
GLP-1 drugs are shifting how wethink about what we put into ourbodies, and new healthconsiderations are impactingdecisions around sustainability. This report is designed to help youdo just that, leveraging the speedand scale of AI to anticipatewhat’s next and deliver solutionsthat matter. 2025’s food & beverage trends Hyper-personalized Nutrition Versatile ingredients Sustainability 6 Hormone regulation finds a newaudienc(6 The post GLP-1 era 6 Hawaij upgrades coffee cultur(6 Black lime powers up condiments 6 Transparent carbon labellinŽ6 Wine, soil health, and the gourmetexperience Cuisines Hydration Heroes 6 Gen Z meets Filipino cuisin(6 Asian street snacks at the office 6 All night hydration power playi6 Celtic salt beyond TikTok Our methodology What people want on their plateschanges fast. To stay ahead, wedive into the deeper motivationsbehind emerging trends toexplore the “why” behindconsumer decisions. This allowsus to confidently identify thedishes, concepts, or ingredientsthat resonate with tomorrow'sconsumers. Trends mustG P Surpass a critical 'consumerinterest' threshold; tiny trendswith low engagement aren'thighlightedDP Have shown consistent growth in consumer interest over thepast two yearsDP Demonstrate growth and engagement across multipledata sources, includingfoodservice, home cooking,and beyond. Understanding this "why"empowers you to spot (and evencreate) the next "what" - astrategy that anchors the dailypractices of our customersleveraging Tastewise SaaSsolutions. Our suite of solutions includes: Powered by food-specific data,deep industry expertise, andcutting-edge GenAI, Tastewise AIleveraged datasets of 7.14Mconsumers, 45M social mediaposts, 6.3M recipes, and 168Mdishes across 1.1M restaurants toinform the insights in this US-focused report. We track billions of consumptionmoments across home cooking,and foodservice to identify trendsat the root. To do so, our criteriafor trends are as follows. Real-timeconsumerinsights andenhanced marketpresence Rapidly-generated,personalizedcontent fortoday’s consumer AI-powered insightson claims, trends, &consumers throughself-serve Gen AIand AI surveys Streamlinedworkflows to savetime and boostproductivity Efficientcollaboration andinsightsdemocratization In review: Tastewise’s 2024 trend predictions 
 For the past five years, our trend predictions have hit the mark. Let’s review 2024’s top trends, setting the stage for what’scoming in 2025. AI in F&B in 202474 +46%Late night proteinsnacking Trend 1: Trend 5: % 100 +78% AI dominates 2024'smarketing scene Get ready for the 'guajillo'pepper craze Trend 2: Trend 6: more occasions of late nightsnacking take place inconsumer kitchens;cottagecheese grows32.6%inconsumer interest of marketers use at leastone AI tool at work;OpenAI’st paid businessmodel hits1Mpaid users1 more restaurants serveoffal than in 2023asaffordable indulgencemeets foodservice costcutting Indulgent and affordabledishes, including offal,rise as consumers tire oflimits Natural sugars andwomen's health Trend 7: Trend 3: South/East Asian flavorstake center stage Naturalsugar andwomen’shealth+70% Late night snacking getsa rebrand with cottagecheese +212% +8% +10% Trend 8: Trend 4: Ozempic and theshifting weight lossnarrative more discussions of F&Bfor hormone balancehappen on social media,plus 48%morediscussions about role ofsweeteners more menu mentions ofguajillo peppers show upin restaurants in the lastyear more mentions ofKoreandesserts show up onUSmenus this year more consumerconversations about weightloss drugs and food andbeverage take place onsocial media Digital and pop cultureredefine foodcommunities Our global customers trust Tastewise AI to make decisionsand execute at unprecedented speed and