风味探寻：2025年最具颠覆性的食品与饮料趋势

Letter from theCEOAt Tastewise, we’re proud
to support these efforts with
AI-driven solutions that allowbrands to act quickly and withprecision, understanding not justwhat consumers want, but whythey want it. The food and beverage trendsahead of us reflect a rapidlychanging landscape.Personalized nutrition has takenon new urgency in the post-COVID era. Innovations like
GLP-1 drugs are shifting how wethink about what we put into ourbodies, and new healthconsiderations are impactingdecisions around sustainability. As we step into 2025, I’minspired by the forward-thinkingwork of our clients. The brandsthat feed the world are makingbold decisions in the face
of unprecedented change; theyare not just staying ahead ofthe curve—they’re defining it. I am excited to share our 2025Trend Predictions report, and lookforward to continuing this journeyof innovation together.All the best for 2025,
Alon Chen
CEO & Co-founder, Tastewise Hydration is gaining importanceas consumers prioritize functional,wellness-driven choices. Andglobal flavors are more accessiblethan ever, bringing a rich diversityof tastes to everyday eating. At the core of these trends is amore educated and demandingconsumer base; today’sconsumers expect brands tounderstand their deepermotivations and deliver productsthat align with their values.This report is designed to help youdo just that, leveraging the speedand scale of AI to anticipatewhat’s next and deliver solutionsthat matter. 2025’s food & beverage trendsVersatile ingredients6 Hawaij upgrades coffee cultur(6 Black lime powers up condiments7Cuisines6 Gen Z meets Filipino cuisin(6 Asian street snacks at the office32Sustainability6 Transparent carbon labellinŽ6 Wine, soil health, and the gourmetexperience18 6 All night hydration power playi6 Celtic salt beyond TikTokHyper-personalized Nutrition6 Hormone regulation finds a newaudienc(6 The post GLP-1 era25 Hydration Heroes41 Our methodologyWhat people want on their plateschanges fast. To stay ahead, wedive into the deeper motivationsbehind emerging trends toexplore the “why” behindconsumer decisions. This allowsus to confidently identify thedishes, concepts, or ingredientsthat resonate with tomorrow'sconsumers. Understanding this "why"empowers you to spot (and evencreate) the next "what" - astrategy that anchors the dailypractices of our customersleveraging Tastewise SaaSsolutions. We track billions of consumptionmoments across home cooking,and foodservice to identify trendsat the root. To do so, our criteriafor trends are as follows.Trends mustGPowered by food-specific data,deep industry expertise, andcutting-edge GenAI, Tastewise AIleveraged datasets of 7.14Mconsumers, 45M social mediaposts, 6.3M recipes, and 168Mdishes across 1.1M restaurants toinform the insights in this US-focused report. P Surpass a critical 'consumerinterest' threshold; tiny trendswith low engagement aren'thighlightedDP Have shown consistent growthin consumer interest over thepast two yearsDP Demonstrate growth andengagement across multipledata sources, includingfoodservice, home cooking,and beyond. Rapidly-generated,personalizedcontent fortoday’s consumerAI-powered insightson claims, trends, &consumers throughself-serve Gen AIand AI surveysReal-timeconsumerinsights andenhanced marketpresenceOur suite of solutions includes: Questions? Reach out toinfo@tastewise.io Streamlinedworkflows to savetime and boostproductivity Efficientcollaboration andinsightsdemocratization In review: Tastewise’s 2024 trend predictions 
For the past five years, our trend predictions have hit the mark. Let’s review 2024’s top trends, setting the stage for what’scoming in 2025.Trend 1:AI dominates 2024'smarketing sceneTrend 2:Indulgent and affordabledishes, including offal,rise as consumers tire oflimitsTrend 3:Late night snacking getsa rebrand with cottagecheeseTrend 7:South/East Asian flavorstake center stageTrend 4:Digital and pop cultureredefine foodcommunitiesTrend 5:Get ready for the 'guajillo'pepper crazeTrend 6:Natural sugars andwomen's healthTrend 8:Ozempic and theshifting weight lossnarrativeAI in F&B in 2024of marketers use at leastone AI tool at work;OpenAI’st paid businessmodel hits1Mpaid users74%11-SourceAffordable indulgencemore restaurants serveoffal than in 2023asaffordable indulgencemeets foodservice costcutting+78Globalpeppersmore menu mentions ofguajillo peppers show upin restaurants in the lastyear+8%Naturalsugar andwomen’shealtmore discussions of Ffor hormone balancehappen on social media,plus 48%morediscussions about role ofsweeteners+70 %more occasions of late nightsnacking take place inconsumer kitchens;cottagecheese grows32.6%inconsumer interest+46%Late night proteinsnackingbottles of limited edition“Ketchup and SeeminglyRanch Sauce”produced byKraftHeinz sold out almostimmediately after a viralTaylor Swift moment,attracting huge socialmedia attention100Digitalpop-cultureh&B%more mentions ofKoreandesserts show up onUSmenus this year+10%South/east asianflavor