2025年爱德曼健康信任度中国报告

*The sample size varies by country from 999 to 1,002.15-market global data margin of error: General population +/-1.1 percentage points (n=15,009)Country-specific data margin of error: General population +/-4.1 percentage pointsMargin of error is calculated at the 99% confidence level.2025爱德曼信任度专题报告-健康信任度调查方法连续四年的在线调研16,000+1,00016调查时间: 2025年3月4日-14日国家受访者每个国家平均受访者*AustraliaBrazilCanadaChinaFranceGermanyIndiaIndonesia**JapanMexicoSingaporeS. AfricaS. KoreaUAEUKU.S.Data collected is representative of the general population across age, gender, region and ethnicity/nationality (where applicable) within each country. For more details on global averages, country-specific sampleinformation, or to see the full text for any shortened statements,please see the Technical Appendix.统计学意义表示数据中具有统计意义的差异或变化，不是偶然或随机波动造成的。所有标明的同比显著变化都是通过在t检验中将置信水平设置在99%以上得出的。.全球均值除非另有说明，全球平均数由16个受调查国家中的12个国家组成。*表示不包括在"全球12个"平均值中的国家。问题简洁描述本报告中，为了便于阅读，对问题文本进行了编辑。 +/- 报告内容1.期待与担忧2.身边影响力3.信息大爆炸4.传播关键词 期待与担忧 2025 Edelman Trust Barometer Special Report: Trust and Health.HEA_ALL. How would you describe your overall health? 7-point scale; top 3 box, very good or better. General population, 9-mkt avg. *Australia, Brazil,India, Indonesia, Singapore, S. Africa, and the UAE not included in the global average. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.615751⚫⚫-12Percentwho say全球公众的自我健康评估低于疫情期间GLOBAL 9Significant change+0-3842363520222025Change,2022 to 2025-3pts我认为我的整体健康状况良好或更好。仅有半数中国受访者自我健康评估良好 Percent who say全球公众对医学政治化的担忧高于疫情期间我担心医学被政治化，或被用来支持特定的政治目的。5445596120222025GLOBAL 880797876Change,2022 to 2025+7ptsSignificant change+0-⚫+52025 Edelman Trust Barometer Special Report: Trust and Health.HEA_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what youworry about. Specifically, how muchdo you worry about each of the following? 9-point scale; top 4 box, worried. Question asked of half the sample. General population, 8-mkt avg. *Australia, Brazil, China, India, Indonesia, Singapore, S. Africa, and the UAE not included in theglobal average. Due to a translation inconsistency in 2022 and 2023 in China, China data has been excluded from the global tracking average. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. 中国健康信任度持续领先全球Percent who say2025 Edelman Trust Barometer Special Report: Trust and Health.INS_PER_DIM_HEA. When it comes to addressing your health-related needs, please specify where you think [INSTITUTION] falls on the scalebetween the two opposing descriptions. 11-point scale; bottom 5 box, hurting. Data is a net of those who said business, government, and/or NGOs hurt their ability to get good quality healthcare at BUS_PER_DIM_HEA,GOV_PER_DIM_HEA, and NGO_PER_DIM_HEA. General population, by country.GLOBAL15企业、政府、非政府组织的行为损害了我获得优质医疗服务的能力。50% 2025 Edelman Trust Barometer Special Report: Trust and Health.DRV_HEA_REP. How much do you trust the media to report accurate information about healthcare, such as diseases, treatments andprevention? 9-point scale; top 4 box, trust. Question asked of half the sample. General population, 12-mkt avg., and byChina gender, age, and income. *Australia, Indonesia, Singapore, and the UAE not included in the global averageand do not have trending available for 2023.Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.Percent who say中国媒体健康信任度持续领先全球GLOBAL12Distrust(1-49)Neutral(50-59)Trust(60-100)我相信媒体能够准确报道与医疗健康相关的信息，例如疾病、治疗和预防。57504344201920232024 2025Change,Jan 2019 toMarch2025-13ptsSignificant change+0- Percentwhosay, in China中国政府在健康领域最受公众信任2025 Edelman Trust Barometer Special Report: Trust and Health.TRU_INS_HEA. Please indicate how much you trust each of the following to do what is right when it comes to addressing your health-relatedneeds and concerns. Please use a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9-pt scale; top 4 box, trust. General population, China. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.Distrust(1-49)Neutral(50-59)Trust(60-100)+0-81Government⚫⚫我相信该机构在面对我的健康需求和问题时会做正确的事。Change,2023 to 2025Significant change-8 身边影响力 受访者表示信任其传递健康真相和保护公共健康健康信任：我的亲朋好友和医生最值得信任87858477My friendsand familyMy doctorGovernmentleadersMy CEO2025 Edelman Trust Barometer Special Report: Trust and Health.HEA_TRU_PEP. Below is a list of categories of people. For each one, please indicate how much you trust that group of people totell you thetruth about health issues and about how best to protect the health of the public. 9-point scale; top 4 box, trust. General population, China. “My CEO” only shown to those who are an employee of an organization(Q43/1).Distrust(1-49)Neutral(50-59)Trust(60-100) Percentwhosay, in China健康决策：我的亲朋好友和医生最有影响力My friends and familyMy doctorMedical