2024年技术愿景

Humanby design How AI unleashes the nextlevel of human potential Foreword Human by design How AI unleashes the nextlevel of human potential This move to more human-like technologyraises questions about the impact onpeople. In this year’s Vision, we explore thisissue from all dimensions, centering on theimportance of shaping technology that ishuman by design. Technology amplifieshuman creativity and productivity so wecan create a positive impact for the mostimportant part of any enterprise. People. to close the physical-digital divide toenable simultaneous activities in multiplespaces. Body-sensing technology likebrain-computer interfaces and ambientcomputing are beginning to read andunderstand us like never before. Welcome to our Technology Vision for2024. This year’s Vision is grounded in tworealities. First, technology is driving a waveof reinvention that is impacting every partof every business. Second, this emergingtechnology is becoming more "human″ in itsnature, creating unprecedented capabilitiesthat in essence give people superpowers.Collectively these two realities stand toreshape the way we work and live. This year’s Technology Vision comes at atime of expansive innovation in technologythat is creating massive opportunitiesfor leaders – from new ways to driveproductivity to entirely new ways of doingbusiness and tackling grand challenges.We identify actions to take today and alsochart the steps to a future where technologytransitions from a passive proxy to an activecollaborator that engages with us throughmore natural interaction. Step boldly into this future with us,and together we can shape our useof technology. We believe it'sHumanby design. Consider the possibilities. Where once weadapted to technology – such as changingour habits for a new app or computerinterface – technology is beginning to adaptto us. Gen AI applications create realisticscripts and images as if created by people.New spatial computing mediums have begun Julie SweetChair and CEO Paul DaughertyChief Technologyand Innovation Officer Contents Introduction:Human by design How AI unleashes the nextlevel of human potential In the coming years businesses will have anincreasingly powerful array of technologiesat their disposal – and across the board, thetechnology is becoming more human. Page 4-12 The space we needCreating value in new realities Our bodies electronicA new human interface A match made in AI Meet my agentEcosystems for AI Reshaping our relationshipwith knowledge A suite of technologies – from eye-trackingto machine learning to BCI – are startingto understand people more deeply, and inmore human-centric ways. The spatial computing technologylandscape is rapidly growing, but tosuccessfully capitalize on this new medium,enterprises will need to find its killer apps. AI is taking action, and soon wholeecosystems of AI agents could commandmajor aspects of business. Appropriatehuman guidance and oversight is critical. People are asking generative AIchatbots for information – transformingthe business of search today, and thefutures of software and data-drivenenterprises tomorrow. Page 13-27 Page 60-77 Page 44-59 Page 28-43 Humanby design How AI unleashes the nextlevel of human potential The relationship between humans andtechnology is at an inflection point. Have you ever seen dystopian pictures ofhumans in 1,000 years? Hunched backs,sallow skin, big and sensitive eyes – thehallmarks of people who spend too muchtime indoors, detached from the physicalworld. These images reflect how the artistssee our relationship with technology today.They’re visceral and striking, and based ontrue fears. People worry about screentimeand the cognitive impact of technology,and increasingly we hear concerns abouttechnology controlling our lives or aboutlosing control of technology – despite usingit more than ever. But the future doesn’t need to be whatthese artists imagine. Not if we recast therelationship between people and technologyand design technology to amplify, ratherthan change, the things that make us human. It’s time to make technologyhuman by design. Hasn’t technology always This is a moment for reinvention. In the comingyears, businesses will have an increasinglypowerful array of technologies at their disposalthat will open new pathways to unleash greaterhuman potential, productivity, and creativity.Autonomous agents that can act on ourbehalf; intelligent interfaces that transformthe way we interact with information andsoftware; spatial technologies that blend thedigital world into our physical one, or instantlytransport us from our desk to a factory toa mountain top; and even technologies likebrain-computer interfaces that once soundedlike science fiction are starting to find relevant,approachable, enterprise use cases. Earlyadopters and leading businesses have kick-started a race toward a new era of value andcapability. And their strategies are underpinnedby one common thread – the technolog