法国奢侈品市场报告

2025 Introduction luxury consumers, there is a growing trend for luxurytraffic to head towards a new breed ofspecialist French consumers see consumption as pleasureand so, for them, restaurants, sports, culture,entertainment and even fashion are important to The hunt forsecond hand and vintage luxuryhasseen a rise in the number of sites that cater to thepredominantly GenZ attraction to affordable luxury– indeed the most visited site in France for luxury But it goes deeper than that. French consumers areincreasingly attracted towards style and uniqueness, Much of this has been driven by a growingethicaland environmental awarenessamong Frenchshoppers, young and old alike. France is at theforefront of drivingsustainabilityand Net Zero – With France the epicentre of the world ofhaute coutureand luxury cosmetics and perfumes, it is no surprise According to RetailX research, the sector isgenerating€19bnin profitsfrom ecommerce alone This has seen a surge of interest in luxury brandsas they are seen to be long lasting, but only forthose brands that have embracedethical and A third of salesin luxury in France are drivenbyapparel and fashion. When sportswear andathleisurewear are added to this, luxury apparel Then there ispatriotism. France is the cradle ofluxury brands and luxury retail and French shoppersare keen to shop from brands that are French, The rest is made up largely of sales of cosmetics andjewellery. However, it is worth noting howconsumerelectronicsare also starting to gain some ground This then sums up the French luxury market:locallysourced, distinctlyFrenchdesign andstylewith thatje ne sais quoiand which meets strictenvironmental rules. While this skew towards fashion and apparel isreflected in the brands most shopped by French Market dynamics The French luxury market turns a healthyprofit, driven by consumers looking for The French luxury market is in fine fettle. Followingthe pandemic turndown in 2020 – which saw totalrevenues drop significantly from €19.1bn to €14.8bnas consumer confidence temporarily floundered Profit, too, has followed a similar trajectory, rising bya staggering €10bn between the pandemic nadir of€9.6bn in 2020 to hitting €19.5bn by 2023. Both revenue and profit for the French luxury sectorhave kept pace with the wider French retail market,with revenues of the luxury sector consistently The sector is also highly profitable. Profitability –the ratio of profit to revenue – for the sector hasmaintained a level of around 67% to 68% acrossthe past four years. In 2023 that ticked up to 70% This is a reflection of how luxury, too, is now asignificant online retail sector. Pre-pandemic, luxury trading on the spectacle and theatre of the in-storeexperience. Post-pandemic that has shifted andthe sector is now one that is at home online as it is The profitability of the sector reflects how, despitehigher costs – of materials, marketing, real estateand more – the luxury sector is managing to sellsufficient volume and a sufficiently high price WHAT DRIVES THE MARKET?This profitability – in fact the success overall of the French luxury sector – is driven by a range ofeconomic and consumer-habit-based factors. As weshall see throughput this report, how consumersbehave and what they want from goods is drivingboth the mainstream market as well as helping The primary drivers are a consumer shift towardswanting experiences, coupled with sustainability andethical considerations. Luxury offers ‘retail theatre’ inits stores, as well as the brands themselves allowingpurchasers to create their own online experiences This all sits against a backdrop of improvingdigital tech and ecommerce and, somewhatcounterintuitively, price sensitivity. AI-poweredmarketing and better ecommerce is allowing luxury This again drives shoppers to buy long-lived, singleluxury fashion items rather than cheap, throw-awayalternatives. This is particularly true with cosmetics, French luxury brands are also seeing growing salesin emerging markets such as China and India, wheretheir brand names have new cache. This rich exportmarket for French luxury brands was also given aboost by the Paris Olympics in the Summer of 2024, This runs alongside a growing desire among manyconsumers to buy more sustainable and long-livedproducts. Luxury brands, particularly in fashion andapparel, offer a welcome antidote to fast fashion and Similarly, as consumers become more focussed onprice amidst the cost-of-living crisis that continues Market segments Dominated by fashion and apparel,typically from well-known brands, the The French luxury market is, as is the case in mostregions, dominated by sales of fashion and apparel.With more than a third (36%) of French consumerspurchasing fashion or accessories, this segment is a However, luxury sports and leisure accounts for a notdissimilar 33% of luxury purchases made by Frenchshoppers. Here it is worth noting that a large chunkof these sales are indeed essentially f