CMO 2025年的三大关键趋势

Leadership Vision for 2025 Top 3 StrategicPriorities for ChiefMarketing Officers Leadership Vision for CMOs in 2025 Despite years of disruption and budget constraints,marketers still face increasing pressure to deliver growthand support cross-functional work. Marketing facesextraordinary expectations heading into 2025, and CMOscannot risk incremental change when the enterpriseexpects transformative results. Key questions addressed: •What are the major trends affecting CMOs?•What are CMOs’ top priorities for the year ahead?•What skills and capabilities do CMOs and theirteams need to succeed? Gartner’s leadership vision for CMOs captures the stateof marketing as we move into the year ahead, lookingat three key priorities to deliver marketing excellencein 2025: 1.Transcending disruption by bridging the gap betweenmarketing strategy and operations2.Elevating enterprisewide impact by leading marketingto deliver differentiation3.Maximizing marketing’s yield by prioritizing customerjourney investments This research breaks down why these themes are themost pressing in the year ahead, how they should shapeCMOs’ priorities and the key actions that should be taken. TRENDS/ PRIORITIES /CAPABILITIES Trends Impacting Chief Marketing Officers Customers feel misunderstood,and many campaignsunderperform Many CMOsaren’t fulfilling theirgrowth potential Marketing strugglesto evolve withthe business Enterprise Change Pressures Marketing Toward the Tactical Number of Changes Experienced in Last 12 MonthsPercentage of Marketers Expected Change in Company Identity Over Next 5 YearsPercentage of Leaders Selecting Each Statement Many CMOs Aren’tFulfilling TheirGrowth Potential Percent of Companies Exceeding Growth TargetsBy CMO effectiveness at market shaping Customers Feel Misunderstood,and Many Campaigns Underperform Perceptions of Whether Brands Understand ConsumersPercent of U.S. consumers selecting each statement TRENDS /PRIORITIES/ CAPABILITIES CMO Priorities for 2025 Top Focus Areas TRENDS /PRIORITIES/ ACTIONS CMOs Must Bridge Marketing Strategy and Operations Strategy Framework to Avoid Mistaking Tactical Execution for Agile Planning CMOs Must Lead Marketing to Deliver Differentiation 4 Key Areas Where Market-Shaping CMOs ExcelCMO actions How to Enhance Companywide Market OrientationCMOs skills and accountabilities Market shaping CMOs influence market dynamicsbyidentifying and fulfilling unmet customer needs CMOs Must Prioritize Customer Journey Investments Compass to Set Your Direction of Travel and Avoid the Pitfalls of AI Excess Sample questions for realigning strategiesSample questions for realigning strategies •How well-aligned are your current strategies tocustomer needs, journeys and behaviors?•What are thetop three customer journeysyou should manage, and how well are yousupporting your customers in completing them?•Is yourmartechstack underutilized, or are youmissing technology that would aid the top threecustomer journeys?•How well-aligned are your current strategies tocustomer needs, journeys and behaviors?•What are thetop three customer journeysyou should manage, and how well are yousupporting your customers in completing them?•Is yourmartechstack underutilized, or are youmissing technology that would aid the top threecustomer journeys? Bridge marketing strategy and operationsbydedicating resources to strategy management overmultiple time horizons.Lead marketing to deliver differentiationby infusingcustomer insights into strategic business decisions.Prioritize customer journey investmentsby auditingexisting touchpoints and working cross-functionally todeliver catalytic value. RecommendedActions DedicateResources toPlanning OverMultiple TimeHorizons TRENDS / PRIORITIES /ACTIONS Infuse Customer Insights Into Product Strategy TRENDS / PRIORITIES /ACTIONS Audit Existing Touchpoints and Work Cross-Functionally toDeliver Catalytic Value Data-Driven Approach to Prioritize Catalytic Opportunities Gartner Engagement Plan: Incorporating CMO LeadershipVision Priorities Into 2025 Strategy Actionable, objective insight Position your organization for success. Explore these additionalcomplimentary resources and tools for marketing leaders: ToolGartner for Marketing Score WebinarThe Gartner CMO Leadership Vision for 2025 Discover ways for CMOs to prove marketing’svalue and stay ahead of the curve in 2025. Evaluate the maturity of your marketing functionusing objective, peer-based performance standards. Discover major trends that will affect CMOs in 2025,and actions to set teams up for success. Register NowRegister Now Already a client? Get access to even more resources in your client portal.Log In Connect With Us Get actionable, objective insight to deliver on your mission-criticalpriorities. Our expert guidance and tools enable faster, smarter decisionsand stronger performance. Contact us to become a client: U.S.:1 855 811 7593International:+44 (0) 3330 607 044 Become a