About IKEA SleepReport 2025 We spend about a third of our lives asleep.But how are we sleeping in current times? At IKEA, we’ve conducted one of the most extensivesurveys on sleep behaviours around the globe to revealthe surprising data behind this ordinary routine. Our aim is to better understand the state of sleep,so we can support a better everyday life for themany people. After all, sleep is just as crucialas eating, drinking or breathing – and is a keyingredient in creating a better life at home. “Sleep is fascinating, and despiteus all experiencing it everyday, it is different for each oneof us. Sleep is so much morethan rest. For me, it’s a mirrorfor your overall health.” Dr Christian BenedictNeuroscientist at Uppsala University Contents IntroductionPg 05Chapter 1: The secret life of sleepPg 07Chapter 2: Behind closed eyesPg 12Chapter 3: Good night, every nightPg 20What’s next?Pg 34 Executive summary Home can helpor hinder sleep People wantmore sleep thanthey’re getting We spoke to 55,221 People sleep best when theirbedroom is quiet, dark andcomfortable. Good routines andhaving a sleep partner also help. There’s a gap between how muchsleep people want and how muchsleep they actually achieve. people from across57 IKEA marketsabouttheir sleep habits. Here’s what we found: Sleep inequalityis real Depending on where you arein the world, and who you are,you might experience poorersleep quality than others. Methodology 55,221 This is one of the world’s largest surveys onsleep habits and sleep differences. The researchwas conducted online with Globescan, usingnational consumer research panels to recruitrespondents in 57 markets where IKEA is present. people shared their sleep habits IKEA markets57 All markets have been weighted equallyin the global figures. The samples weredesigned to be nationally representativeas far as is realistically possible by gender,age, and regions using online panels. 6 global experts contributed Exceptions include several markets where adisproportionate number of consumers arehighly educated due to patterns of online access.Note, there are fewer respondents aged 65+in the Dominican Republic, Greece, Kuwait,Morocco, Serbia, Saudi Arabia, and Thailand. Regional quotas were not achieved inUkraine, Jordan, and Qatar. Fieldworkwas conducted between 13th August2024 and 20th September 2024. The secret life of sleep I’d rather be sleeping Top five sleep-loving places: It’s official: we love to sleep. It’s the ultimatebio-hack for our bodies, keeping us charged andenergised for the next day. Especially in our hecticmodern times, we’re becoming more focused ongetting quality sleep and paying greater attentionto our sleep behaviours than ever before. It’s no wonder 70% of us agree that sleep isone of life’s greatest joys–increasing to 74% foryounger people (18-24 year olds) and droppingslightly to 63% for older people (age 65+). We love sleep so much we would often rather sleepthan go out. Over half of those surveyed preferredsleeping over doing a social activity. Students (74%),parents (74%) and night shift workers (75%) aremore likely to view sleep as a joy than others. The sleep gap While we love to sleep, wedon’t always get enough of it.Globally, there’s a gap betweenhow much sleep we want versushow much sleep we’re actuallygetting: 1 hour and 20 minutes. 20 Great expectations The sleep gap is more prevalent in somecorners of the world than others. In Turkey,people want almost 9 hours of sleep but achieveonly 6 hours and 42 minutes. At over twohours, this is the world’s largest sleep gap. On the other hand, in Japan, people onlyexpect to get 7 hours and 23 minutes of sleep.While they get the least sleep (6 hours and10 minutes per night), they have the lowestsleep gap of only 1 hour and 13 minutes. The sleep gap doesn’t just leave peoplefeeling tired and fatigued. It has real-worldimplications. Poor sleep is seen as a publichealth problem, and it costs the globaleconomy billions due to low productivity*. Mainland China is the only place with aregular average of over 7 hours of sleep.But for the rest of us, adequate sleep issomething we can only dream about. It’s nosurprise, then, that 65% of us take naps. *Source:RAND, 2016 **Middle Eastern markets surveyed include Israel, Jordan, Kuwait, Qatar, Saudi Arabia, Turkeyand UAE. This is an approximate calculation based on the number of children in a certainage group combined with the timings of those who bought an IKEA mattress/bed. How the world sleeps Sleep like an Egyptian Baby boom Night capsules Rise and grind Best rest 1 in 10 babies 57% 37% 82% 64% of people in Mainland Chinararely wake up feeling tired, thehighest of all markets surveyed of people in India use medicationto sleep, the highest in the world of people in Egypt rate theirsleep quality as good, thehighest of all markets surveyed in the Middle Easternmarkets surveyed have beenconceived on an IKEA bedor mattress (comp