2024年年底音乐报告

INTRODUCTION In Luminate’s 2024 Midyear Music Report, we shared a myriad of insights surrounding streaming growth on a globallevel, physical music trends (from D2C to variants), genre shifts in the streaming landscape and super fan behaviors.Now, with the second half of 2024 behind us, additional data helps paint a fuller picture of the music industry in 2024. In the following 2024 Year-End Music Report, we dive deeper into several key trends to watch in 2025 — genre shifts onstreaming, highlight changes in consumption across international markets, delve into songwriting representation andprovide additional insights across gaming, live music, social media and more. Fueled by in-depth analyses of Luminate’s streaming, sales and consumer research data, this report allows us to stayconsistent with Luminate’s mission to serve as the most trusted partner for entertainment data. These findings aremeant to be helpful for business planning across not just the music industry’s needs but for all industries that areconcerned with music — from financial investment to tech product development, from brand partnerships to gamingactivations, and beyond. As always, the Charts included in this report are presented in partnership withBillboard, Luminate’s exclusive chartpartner for more than three decades. ABOUTLUMINATE Luminate is the preeminent entertainment data and insights company,unleashing access to the most essential, objective, and trustworthyinformation across music, film, television, gaming, short-form videoand more. Luminate’s databases house information compiled fromover 500 verified sources, managing more than 20 trillion data points. Contact us atwww.luminatedata.comto learn more. STREAMING’SNEW FRONTIERS We also take a look at listenership trends and preferences by audienceinternationally. Ad-supported streamers in Mexico over-index in EasyListening music streaming versus the rest of Latin America, but thoselisteners do not consume Religious music at the same rate as the restof the region. On-Demand Audio (ODA) streaming continued to grow globally in2024 but, when looking at U.S. growth versus the rest of the world,ODA streaming in ex-U.S. territories grew collectively at a faster rate of+17.3%, while the U.S. growth rate was +6.4%. In the following report, we take a look at these streaming growthtrends through the lenses of specific countries, platforms and servicetypes. For example, premium streaming — meaning paid subscriptionsand not solely ad-based — is growing its overall share around theworld. The share in Latin American countries has grown the mostsince 2021 but, when looking at growth in just 2024, countries fromEastern Europe and Asia lead. When it comes to the U.S. market specifically, the genre story changedslightly in the second half of the year. In our 2024 Midyear MusicReport, we shared that Latin was the fastest-growing genre by ODAstreaming point share. But activity in the second half of the year sawPop edge out Latin to become the fastest-growing genre over the fullyear. Pop finished the year with +0.48 points to Rock’s +0.40 increase.Artists like Taylor Swift, Billie Eilish and Sabrina Carpenter helpedestablish Pop’s rise. GLOBALSOUND SYSTEM As streaming platforms facilitate the spread of music across borders, anopportunity arises to increase a country’s cultural impact through music inforeign territories. In the following report, we rank the Top 10 countries by recorded music exportpower and break down the three countries importing the most from theseexport markets. Using the methodology that combines artist rank, countrymarket share, number of artists exported and number of countries importing“foreign” artists’ content, we see that the United States is the largest exporter,with Canada, Australia and New Zealand importing the most from the U.S.In Luminate’s inaugural ranking of export power we also see countries likeSouth Korea and Brazil in the Top 10. This analysis shows us English andnon-English-language countries are preforming differently. English-speakingcountries are losing local share to non-English language imports. Using industry-leading metadata from Quansic, which Luminate acquiredat the start of 2024, we also analyze songwriter representation amongstthe most-streamed songs of the past year. The United States leads with themost songwriters represented in the Top 1K most-streamed songs of 2024,globally, with the UK, Canada, Sweden and France rounding out the Top Five. FURTHERDOWN THEPYRAMID Tens of thousands of tracks continue to be uploaded to streamingplatforms every day. On average, that daily number in 2024 was 99K. Andwhile the most-streamed songs and artists are rightfully being analyzedand written about, we must take a look at the songs further down thepyramid to fully understand the music landscape of 2024. In the following report, we provide a deep-dive look at how genres arerepresented amongst songs that have achieved certain streamingnumbers. Our dat