2024年年中音乐报告
Luminate MidyearMusic Report LUMINATE Introduction Theincreaseoftotalstreamsbyvolumecontinuestodrivethestoryoftoday'smusicecosystem,andthefirst sixmonthsofthisyear werenodifferent.Inthefirsthalf of2024,the industrysawpersistent streaminggrowth ofcoregenres in the U.S.,led by Latin music.The trend of global streaming growthat-large alsoremainedconsistent.Infact,GlobalOn-DemandAudiostreamingwasup+15.1%,whencomparedtothefirsthalf of2023.But, it wasn't allstreaming. Physical music still matters.Withkeynew releasesfromthelikes ofTaylorSwift,Beyonceand Billie Eilish,thefirsthalfof2024sawanorganicevolutioninregardstofeedingsuperfans'appetiteswithmultipleversionsofphysicalproducts.Infact,theTop1obest-sellingalbumsoftheyear sofarsaw an averageofseven differentvinylvariantspertitle. Withadditional insights across gaming, live music,social media and more,thefollowing reportprovidesanuanced,comprehensive insightintotoday'smusiclandscape,fueled by in-depthanalysisofLuminate'sstreaming,salesandconsumerresearchdata.Staying consistentwithLuminate'smissiontoserveasthemosttrustedpartnerforentertainmentdata,thesefindingsaremeanttobehelpfulforbusinessplanningacrossnot justthemusicindustry'sneeds,butforall industriesthatareconcernedwithmusic-fromfinancialinvestmenttotechproductdevelopment,frombrandpartnershipstogamingactivations,andbeyond. Asalways,theCharts included inthisreportarepresented inpartnershipwithBillboard,Luminate'sexclusivechart partnerformore than three decades. ABOUTLUMINATE Luminateisthepreeminent entertainmentdataand insights company,unleashingaccesstothemostessential,objective,andtrustworthyinformationacrossmusic,film,television,gaming,short-formvideo andmore.Luminate's databaseshouse information compiled from over 5o0verified sources,managing more than 2o trillion data points. ScalesofStreaming Alongsidethoseanalyses,we've includedan in-depth lookatgenre-specificstreamingintermsofad-supportedvs.premium,meaningthosestreamsthatcomefromfreeandpaid-tiersubscriptionsacrossplatforms.Giventhatthesetwotypesofstreamsareweighteddifferentlywhenconvertedtoalbumunits,meaninghowmanystreamsegquatetoanalbumsoldforthepurposesofChartrankings,we've includedabreakdown onhowmany streams on average ittakesto earnonealbumunitforeachcoregenre. Streaming activity continues togrowyear-over-yearbut the consumptionlandscapeisever-evolving.Thefirsttrendofour2024MidyearMusicReportexploresrepresentationofmajorlabelvs.independentartistsacrossthestreamingpyramid.Didyouknowthat indieartistsmadeup62.1%ofallartistswhoaccumulatedbetween1Mand10MU.S.On-DemandAudiostreams inH1of2024?Infact,theshareof indieartistswhoearnedmorethan5ooMOn-DemandAudiostreams increasedbymorethan2%inH12024ascomparedtoH22023. Wealsotakealookatthegrowthofthemid-tierartistacrossgenres.Thisreferstoartistswhoconsistentlyearnmillionsofstreamsandredefinewhat it meanstobeasuccessfulartist ina worldwheremembershiptothe"billions of streams"club is notalwayspossible. Lastly,assubscriptionpricesforstreamingservicescontinuetorise,we'veofferedkeyconsumerdatathatshowswhichfeaturesmusiclistenersarelookingforintheirstreamingexperience. WelcometotheShow Wealso explore the relationship between touring and gaming.Forexample,theannouncementof Metallica'sFortnitetakeoveronJune12,2o24,droveGlobalgrowthfornotonlysixof theband'sfocussongsusedinthegamebutfortheband'scatalog ingeneral. Livemusic maintains itsprominentspot in thesuperfan experience.Buthowdoestouringinaspecificmarketaffectthelocalstreamingconsumption?Inthefollowingreport,weanalyzedataacross50artists,990showsand129U.S.marketstofindthatthemedianevent yieldeda42%growthinlocalDMAOn-DemandAudioStreamingduringtheweekof an event.Butgenrematters.Read moretoseewhichgenres sawthebiggest gains. Otherdata sharedinthefollowingreportrevealsthelatestconsumerbehaviorssurroundinggamingandmusicandoffersalookatmusiclisteners'relationshipswithshort-formvideosatagenre-specificlevel. ThinkGlobal.ActLocal Wealso provideabreakdown in country-level trends surroundingad-supportedvs.premiumstreamsinspecificmarkets. ArtistsfromtheU.S.still holdthehighestGlobal On-DemandAudiostreamingsharebutthatshareisdown0.53percentagepointsinthefirsthalfof2024,showingacontinuedgrowthofglobalconsumptionofartistsfromothercountries.Inthefollowingreport,weuseLuminate'scountry-levelstreamingdatatohighlightconsumptiontrends inaselectgroupofcountries.DidyouknowReggae and Jazz over-index in France, while Country and Latinunder-indexinthemarket? Variants&Viability With Eilish's concerns inmind,wealsotakea look at music listeners'attitudestowardssustainability.Forexample,37%ofphysicalmusicpurchasers in the U.S.cite sustainability/re-usability as causesthey careabout,whichis+26%higher thantheaverageU.S.musiclistener. Billie Eilishmadeheadlines earlierthisyearwhen shecommented onthepracticeofmanufacturingandmarketingmultiplevinylvariantsbytopartistsanditssubsequenteffectsontheenvironment.Inthefollowingreport,webreakdownthegrowingnumberofvariantsofferedforasinglea
