中东科技及耐用消费品市场概览

James GongStrategic Tech Account Lead, GfK China Keynote Speech for Middle East Consumer Electronics Show(MECES)November 2024 Global TCG market in a phase of stabilization–but revenuegrowth is challenging as prices are under pressure Global market for technical consumer goods: consumer share of wallet Consumers are buying, but they’re prioritizing affordability and value-Overall volume up, but sales value down Select premium feature sales had greater sales growth than the category averagedue to continued consumer demand Chinesebrandscontinuetoincreasetheirsharesabroad-bothwithandwithoutconsideringTelecoms Chinese brands Price Index:Jan 2024–Jun 2024*NSP Price Index59%* Smart/Mobile-phones82% PTV87% MDA Despite negative price pressures–Middle East/Africa continue to outperform Global Tech & Durable Market Outlook 2025 Inflation is easing but consumers continue budget-cautious; There is an expectation ofa slow progressiontoward more steady growth. Replacement cycles andother intentional spending from 2025 should help bringfuture sales Volume performance better than value due to tailwindsof cost-of-living crisis & decreasing avg. prices, butaffordable premium continue to exist as consumerrationalize purchases. Wherever innovation creates astrong use case and tangible benefits consumers showwillingness to buy. Chinesebrandscontinuetoincreasetheirsharesabroad-bothwithandwithoutconsideringTelecoms(Smartphone, smartwatches, etc.) Focus has shifted among regions:emerging regions areoutperformingdeveloped markets; Middle eastcontinues growth momentum Shifting growthpatterns across regions Regional Overview–METAP Regional footprint, rich in resources and strong economic outlook GeographicalFootprint7.28 m. sq. km.4.9% of global GDP PPP$11.8 Tn7.2% of global GDP G/R2.2% est. 20243.2% Global Country Scope10 countriesOut of 196 total GDP Per Capita$18,976($12,688 Global) Population622.59m7.8% of global HNWI1.02m Individuals(Fcst. G/R 82% ME vs. 56.9%Global) Household SizesAvg. 5.1 personsAvg. 3.9 persons Global UHNWI9.09K Individuals(Fcst. G/R 33% ME vs. 29% Global) Crude OilContribution284,418 Mb/day24.23% of global>80% of OPEC Sources: Statista, World Bank, Knight Frank and EIANotes: HNWI = >$1m, UNHWI = >$30m Chinese brands arequickly gaining sharein almost all T&D categoriesMETA 10 | Sales USD Key consumer preferences in the Middle East How to build a product meeting high consumer expectations 51%/49%are willing to paymore for productsthat make lifeeasier 71%/80%prefer brands thatareenvironmentallyresponsible 75%/78%like to buyproducts that canbe tailored to myneeds % of Saudi consumers/%of UAE consumers SuccessStory: AChineseHomeApplianceGiantDoublingMarket Share inMajor DomesticAppliances AcrossMETA in 5 Years Thankyou In case of queries, please write to：marketing-china@smb.nielseniq.com Scan the QR codeto download the full report