在持续动荡的时代，慈善事业

PrivateWealthManagement williamblair.com Philanthropyinthe AgeofConstantDisruption Trendsandforcesthatarecreatingnewopportunitiestomaximizethecharitableimpactofyourwealth Introduction Asyouthinkaboutdefiningyourphilanthropylegacy,beginbyidentifyingthecauses andvaluesthatinspireyou.Whenitistimetoactivatethatstrategy,yourapproachshouldbeinformedbythetrendsthatareshapingthecharitablegivinglandscapetoday. Byunderstandingandembracingnewtrendsandtherolephilanthropyplaysasatoolforpositivechangeanddisruption,familiesandnonprofitscanstrengthentheirphilanthropicprogramsandlegaciesforgenerationstocome. Thepaceofchangehasacceleratedacrossmanyaspectsofsociety.Thesewidespreadchangesareaffectingphilanthropyinmeaningfulwaysaswell.Justasthefor-profitindustryhasbeenjoltedbyfoodinsecurity,war,COVID-19,disruptivetechnology,shiftingdemographics,andevolvingattitudeshavechangedhowpeopleandcompaniesgiveandhownonprofitsengagewiththeirdonorsandconstituents. WilliamBlairhasexaminedthesixgreatestdisruptiveforcesthatarereshapingthephilanthropiclandscape.Weprovideourperspectiveonwhattheycouldmeanfordonorsandnonprofits. CatalyticCapital Thescopeofphilanthropyhasexpandedbeyondsimplydonatingmoneyorvolunteeringtime.Today,familiesandcompaniesarelookingtodeploymorethanjustthosetraditionalphilanthropicresourcestomakeadifference. Technicalexpertise,networksandrelationships,socialmediainfluence,andfreshperspectivesareallforms ofcatalyticcapitalthatcanbeinvaluableresourcestohelpnonprofitorganizations.Whetheritisayoungfounderofastart-upusingthecompany’splatformto raiseawarenessorsolveasocialproblemorafast-risinganalystapplyingdataanalyticstooptimizetheefficacyofanorganization’sservices,companiesandphilanthropistsarelookingforwaystoleveragetheirexpertiseand connectionstoimprovesociety.Theriseofcatalyticcapitalwillcontinueascompaniesandphilanthropistsusetheirexpertisetosolvesocialproblemsandfundsflowintomicrofinanceinitiatives,entrepreneurshipprograms,crowdfundingcampaigns,andplace-basedinitiatives. Inaddition,philanthropyisnolongerasoloeffort.CollaborativeinitiativessuchastheCOVID-19FundtoretainclinicalscientistsspearheadedbytheDorisDukeCharitableFoundationandsupportedbytheAmericanHeartAssociation,theBurroughsWellcomeFund,RitaAllenFoundation,andWalderFoundation,aimtohelpsustainresearchproductivityofphysician-scientistsfacedwithperiodsoffamilycaregivingresponsibilities. WhatThisTrendCouldMeanforYourGiving: Asyouthinkaboutyourphilanthropicstrategy,realizethatyourresourcesencompassmuchmorethanyourtimeandwealth.Thinkofcatalyticcapitalasapartofyourpersonalbalancesheetthatcouldincludeyourrelationships,businessacumen,intellectualcapital,accesstodata,andothertoolsthatcouldhelpnonprofitorganizationsachievetheirmissions. “Theriseofcatalyticcapitalwillcontinueascompaniesandphilanthropistsusetheirexpertisetosolvesocialproblemsandfundsflowintomicrofinanceinitiatives,entrepreneurshipprograms,crowdfundingcampaigns,andplace-basedinitiatives.” BreedloveEntrepreneurshipCenter BreedloveisanimportantcomponentofYWCA’slargereconomicempowermentinitiativetoclosetheracialwealthgap,focusedonsupportingBlackwomenentrepreneurswithrevenuesof$500,000-plusthatareundercapitalized.Thecenterwasnamedafterearly20thcenturyentrepreneurSarahBreedlove,professionallyknownasMadamC.J. Walker—oneofthenation’sfirstAfricanAmericanmillionaires.Borntosharecropperandformerlyenslavedparents,andorphanedattheageofsix,BreedloverosetosuccessbuildingahaircareempirewithproductsspecificforBlackwomen. Sheemployedover3,000workersandcreated20,000salesjobsandapathwaytothemiddleclassformanyBlackwomen. metropolitanchicago MoonshotPhilanthropy BetweenNASA’sMarslandingandprivatelyfundedspaceexplorationandtourismventures,thefinalfrontierhasrecapturedthepublicconsciousnessinrecent years.Perhapsinspiredbytheseeffortstokeeppushingboundaries,somephilanthropistsarelaunchingcharitablemissionsthataren’tlimitedbythegravitationalpullofpreexistingexpectations. Moonshotphilanthropy,inwhichadonorsetsanambitious—somemaysay,audacious—long-termgoalandfundsthemissionwithacommensuratelyjaw-droppingamount,isgainingincreasedattention.AnexampleistheAudaciousProject.HousedatTED,TheAudaciousProjectisafundinginitiativethatencouragestheworld’sgreatestchangemakerstodreambigger.Audaciousshapestheirideasintoviablemulti-yearplansandlaunchthemtotheworldalongsidevisionaryphilanthropists. Sometimesthesemoonshotscanbedefinedbythespeedandscaleatwhichadonormakesapledge.SinceMacKenzieScottpledgedtodonatethemajorityofherwealthin2019,shehasgivenmorethan$14billioninunrestrictedfundsto1,600nonprofitorganizations.ScottrecentlyannouncedacatalyticefforttosupportsmallnonprofitsthroughherorganizationYieldGiving.Thisnextroundofgrantswillmakeunrestricted $1milliondonationsto250nonprofits.Increasingly,womenareattheforefrontofphilanthropyincludingWomenMovingMillionsandlocalwomen’sfoundationsandboardsliketheIllinoisHolocaustMuseum’sWomen’sLeadershipCommittee. WhatThisTrendCouldMeanforYourGiving: Thesetrendsmayencourageyoutothinkmoreambitiouslyaboutyourcha