金蝶食品饮料行业数字化转型白皮书

白皮书编委 总编：章勇、赵燕锡、马兴旺、曾顺基、梁威、张鄂豫 总体设计：吴雪军 责任主编：张宇征、蔡震、李仁鹏 插图与校稿：张宇征、吴雪军 目录 序言................................................................................................................................................6 第一章食品饮料行业持续勇立潮头............................................................................7 一、整体概述...............................................................................................................................7 二、发展趋势.............................................................................................................................10 （一）中国食品饮料行业市场规模................................................................................10（二）社会消费品零售总额的变化情况.......................................................................12（三）中国食品和饮料行业结构....................................................................................13 三、宏观政策.............................................................................................................................13 （一）行业监管/市场准入...............................................................................................14（二）食品行业.................................................................................................................15（三）饮料行业.................................................................................................................16 第二章食品饮料行业业务价值链特点...........................................................................19 一、食品饮料行业业务价值链特点........................................................................................19 二、食品饮料细分行业业务价值链特点................................................................................21 （一）食品行业业务价值链............................................................................................21（二）白酒业务价值链....................................................................................................22（三）啤酒业务价值链....................................................................................................23（四）乳业业务价值链....................................................................................................25（五）水饮业务价值链....................................................................................................26（六）预制菜业务价值链................................................................................................27 三、食品饮料行业业务价值链的数字化新动能...................................................................29 第三章食品饮料行业的管理数字化..............................................................................30 （一）产业数字化.............................................................................................................32 （二）运营数字化.............................................................................................................34（三）管理数字化.............................................................................................................35 三、AI智能体对数字化转型的意义.......................................................................................38四、食品饮料各子行业的ERP换代正当时..........................................................................40五、管理数字化换代升级的三种模式....................................................................................41 一、营销和运营模式变革.........................................................................................................46二、行业客群的特征变化.........................................................................................................48三、营销销售的数字化.............................................................................................................50 一、食品研发管理.....................................................................................................................58二、计划管理解决方案.............................................................................................................61三、生产制造解决方案.............................................................................................................63四、生产供应链解决方案.........................................................................................................67五、销售供应链解决方案.........................................................................................................68六、食品安全质量追溯.............................................................................................................72 第六章食品饮料行业“过程业财一体”十大循环.........................................................74 一、从费用申请到预算核算控制循环....................................................................................75二、从销售合同到收款核销控制循环....................................................................................77三、从采购计划到付款核销控制循环....................................................................................79四、从在建工程到资产管理控制循环....................................................................................81五、从业务单据到电子档案控制循环....................................................................................83六、从库存核算到成本管理控制循环....................................................................................84七、从出纳收付到资金计划控制循环..........