意大利 100 2024

The report provides an annual ranking of the strongest and most valuable Italian brands, as determined by Brand Finance. The report was published in May 2024 and can be found at branddirectory.com/italy. The ranking is based on the financial value of the brands, which is calculated using Brand Finance's proprietary methodology. The report is produced by a team of experts in various fields, including marketing, market research, brand strategy, visual identity, and corporate finance. The methodology is regulated by the ICAEW (Institute of Chartered Accountants in England and Wales) and the company is certified by Austrian Standards and approved by the Marketing Accountability Standards Board. The report provides a comprehensive analysis of the ranking, including the methodology used and the factors that contribute to the value of the brands.