Content Radar 2022R3ChinaDEC.2022 is a report that covers various areas such as sales automation, data integration, new idols, stars, AI, KOLs, KOCs, martech, celebrity and influencer marketing, automobile, variety show, luxury, movies, TV series, fashion & lifestyle, industry sponsorship, consumer electronics, animation, gaming, experiential marketing, ACG, cross brand collaborations, music & concerts, limited products, design products, media platforms, tech solutions, apps, and more. The typical offerings in the report include experiential marketing highlights, ACG gaming marketing update, industry automotive, e-sports marketing update, influencer engagement, virtual celebrity & influencer, FMCG, digital & social, cross brand, digital & social platforms, collaborations, social live streaming, fashion & luxury collaborations, occasion & festive season marketing update, and more. The key observations for Q1 highlights include enhancing brand endorser preference of athletes as celebrity, growing marketing opportunities under the umbrella of metaverse, and "The Third Places" as a contested space of experiential marketing. The key observations for Q2 highlights include responsiveness of society responsibility hot-topic reaction followed with the policy, extended wave of brand focus in CSR communication, and more.
