This report provides an overview of B2B marketing trends and practices, including the use of digital tools and content marketing. The report covers the self-justification of B2B marketing, marketing touchpoints and digital tools, content marketing, and marketing professionals. The report includes a methodology and survey demographics. The report concludes that B2B marketing is important and that KPIs are important to measure success. The report also includes a summary of the key findings and recommendations for B2B marketing.