This report provides an overview of B2B marketing trends and practices in China, including spend and effectiveness, marketing channel selection and lead generation challenges, content marketing in the video era, marketing digitalization, and the professional development of marketing professionals. The methodology used for the research involved a survey of 660 B2B companies, with a breakdown of company size by number of employees. The report highlights the importance of video content marketing and digitalization in B2B marketing, as well as the challenges faced by companies in selecting effective marketing channels and generating leads. The report also provides insights into the professional development of marketing professionals in the industry.
