中国住宿业2023年度数据报告暨2024元旦假期预测

假兰猰䪮·⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休) CONTENTS01/2023酒店行业数据报告02/2023⺠宿行业数据报告03/2023住宿业消费者行为数据04/2024元旦假期预订趋势预测 Part012023酒店行业数据报告 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デOccADRRevPAR49.7%x186.1⯋=92.5⯋OccADRRevPAR20232022OccOccupancy䭷㹐䨻Ⰶ⡞桧雦皾倰岁⚹㹊꣢(마)ⴀ涸㹐䨻侨ꤑ⟄〳(마)䨻侨ꆀկADRAverageDailyRate䭷䊺(마)㹐䨻䎂㖲䨻⟟雦皾倰岁⚹㹐䨻佐Ⰶꤑ⟄㹊꣢(마)ⴀ㹐䨻侨ꆀկRevPARRevenuePerAvailableRoom䭷嫦ꢂ〳⣘ⴀ獆㹐䨻涸佐Ⰶ示支䨻佐渤雦皾倰岁⚹Ⰶ⡞桧⛧⟄䎂㖲䨻⟟կtips ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ2023䎃50ⴔ/80ⴔ絁Occ53.1%60.7%59.1%60.6%58.4%45.3%48.2%57.4%45.3%46.6%44.9%45.0%46.5%50.8%46.2%42.6%48.4%48.4%54.4%59.4%49.1%48.2%49.7%50.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%1剢2剢3剢4剢5剢6剢7剢8剢9剢10剢11剢12剢2023䎃2022䎃53.0%82.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%50ⴔ絁80ⴔ絁2022-2023䎃嫦剢Occ㼆嫱➚䎃ꂊ䏅遤⚌⵸⚙⚡㷍䏞絑血✫僈儑涸䫣㢕䚍㟞Ɤ鵯〳腊♸䊵假ⴀ遤涸剣⸂䛪㢕剣Ⱒ♴巾䎃太䛪㢕ⵌ✫䎂珘〄㾝朐䙖♸⿡䎃馋⸷㛇劥♧荝告侨䰘⡛✵⿡䎃2023䎃ꂊ䏅遤⚌䎂㖲Occ⚹52.4%2022䎃⚹49.7%ず嫱㟞Ɤ5.4%կ侨䰘鍒靀50ⴔ絁Occ53%80ⴔ絁TOP20%⚹82%կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ237.8213.6204.3231.0218.7213.8244.1259.4227.3229.2210.6224.6177.2209.3181.6169.3206.3174.0199.2206.6173.0172.9180.4172.60.050.0100.0150.0200.0250.0300.01剢2剢3剢4剢5剢6剢7剢8剢9剢10剢11剢12剢2023䎃2022䎃162.0273.00.050.0100.0150.0200.0250.0300.050ⴔ絁80ⴔ絁2023䎃50ⴔ/80ⴔ絁ADR2022-2023䎃嫦剢ADR㼆嫱➚䎃ꂊ䏅遤⚌ADR僈儑넞✵⿡䎃鵯霹僈㖈⣘絛⣩⛲㹊梡✫䘯鸟䛪㢕Ⰼ䎃剒넞挿ⴀ梡㖈冖劍涸7ծ8⚙剢ㄤ僱蒜涸1剢⠛絡傢㷍涸掚䏞㾀넞♶♴2023䎃ꂊ䏅遤⚌䎂㖲ADR⚹227.3⯋2022䎃⚹186.1⯋ず嫱㟞Ɤ22.1%կ侨䰘鍒靀50ⴔ絁ADR162⯋80ⴔ絁TOP20%⚹273⯋կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ121.4129.7120.6140.0110.286.3117.6148.996.181.688.394.482.3106.483.972.199.984.3108.4122.684.983.389.687.70.020.040.060.080.0100.0120.0140.0160.01剢2剢3剢4剢5剢6剢7剢8剢9剢10剢11剢12剢2023䎃2022䎃82.0159.00.020.040.060.080.0100.0120.0140.0160.0180.050ⴔ絁80ⴔ絁2023䎃50ⴔ/80ⴔ絁RevPAR2022-2023䎃嫦剢RevPAR㼆嫱➚䎃遤⚌涸䛪㢕㖈RevPAR♳」梡䖤刿⚹僈儑⵸♲㷍䏞鿪僈儑넞✵⿡䎃ず劍宐䎂➢䎂㖲侨䰘勻溏➚䎃遤⚌RevPAR⚹119.1⯋䧭⸆瑲灶涰⯋2022䎃⚹92.5⯋ず嫱㟞Ɤ28.8%կ侨䰘鍒靀50ⴔ絁RevPAR82⯋80ⴔ絁TOP20%⚹159⯋կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ♶ずADR涸꡶䏅嫦剢Occ0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%1剢2剢3剢4剢5剢6剢7剢8剢9剢10剢11剢12剢0-100⯋100-200⯋200-300⯋300-500⯋500-800⯋800-1200⯋>1200⯋➢䎂㖲侨䰘勻溏100-200⯋咓ꂊ䏅Occ剒넞Ⱖ妃僽200-300⯋咓㖲馄鵂✫50%剒⡛涸僽1200⯋咓⚹18.4%➢剢⟧勻溏Occ剒넞➠搬ⴀ梡㖈7ծ8⚙剢⚹45%䊩十〳錛➚䎃冖劍涸ꂊ䏅䋑㖞僽ꬋ䌢抠旘涸կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ♶ずADR涸꡶䏅侨ꆀ毛嫱23.9%45.0%18.1%8.6%2.5%0.9%1.0%0-100⯋100-200⯋200-300⯋300-500⯋500-800⯋800-1200⯋>1200⯋Ⰼ㕂雧支ꢂ㢹毛嫱83.5%11.0%3.4%1.2%0.9%1ꢂ㢹2ꢂ㢹3ꢂ㢹4ꢂ㢹5ꢂ㢹⿺⟄♳Ⰼ㕂곫雧ワ劍毛嫱65.4%9.6%3.6%2.2%1.9%17.4%䔲㣔곫雧䲿⵸1㣔䲿⵸2㣔䲿⵸3㣔䲿⵸4㣔䲿⵸5㣔⿺⟄♳♸⿡䎃湱嫱➚䎃ꂊ䏅遤⚌100⯋⟄♴涸ꂊ䏅侨ꆀ㟞⸈✫5.5%䨾剣200⯋⟄♳涸ꂊ䏅㟞⸈✫10%䊩十〫剣100-200⯋咓ꂊ䏅侨ꆀⲸ㼱✫15%㖈㹐➃雧支ꢂ㢹毛嫱♳㛇劥♸⿡䎃⥂䭯♧荝➠搬僽⟄1ꢂ㢹⚹⚺銳雧支匬䧭毛嫱⚹83.5%㖈㹐➃곫雧ワ劍♳䲿⵸5㣔⿺⟄♳곫雧ꂊ䏅涸㹐➃㟞⸈✫10%䊩十〳⟄溏ⴀ康㹐䒓㨤䲿⵸錞ⴢ假康遤玐կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ2022-2023䎃僱蒜⧺劍Occ㼆嫱2022-2023䎃僱蒜⧺劍ADR㼆嫱218.1431.595.9267.5223.5244.6180.0188.7204.8202.0199.9195.9233.1134.80.050.0100.0150.0200.0250.0300.0350.0400.0450.0500.0ꤑ㢧䎃ⴲ♧䎃ⴲ✳䎃ⴲ♲䎃ⴲ㔋䎃ⴲ❀䎃ⴲⰙ26.5%36.7%49.8%59.6%63.4%62.6%59.1%23.5%27.8%34.8%41.9%45.9%48.2%48.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%ꤑ㢧䎃ⴲ♧䎃ⴲ✳䎃ⴲ♲䎃ⴲ㔋䎃ⴲ❀䎃ⴲⰙ➚䎃僱蒜涸Occ侨䰘僈儑넞✵⿡䎃罜⚂ꥥ满傞ꢂ涸䲀鵳ⴀ梡✫馊勻馊넞涸䙖⸷霹僈僱蒜劍ꢂ䋑㖞㖈䘯鸟䛪㢕կ侨䰘鍒靀➚䎃僱蒜ADR剒넞挿ⴀ梡㖈✫㣐䎃ⴲ♧⚹431.5⯋剒⡛挿僽㣐䎃ⴲ✳➑⚹95.9⯋⟟呔」⻊ꬋ䌢僈儑կ侨䰘鍒靀userid:414195,docid:150590,date:2024-01-05,sgpjbg.com ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ2022-2023䎃❀♧⧺劍Occ㼆嫱2022-2023䎃❀♧⧺劍ADR㼆嫱78.2%83.9%75.9%63.6%44.4%52.1%52.4%48.4%44.9%38.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%痦1㣔痦2㣔痦3㣔痦4㣔痦5㣔166.9269.1344.2160.6204.6176.6179.3175.1165.7212.30.050.0100.0150.0200.0250.0300.0350.0400.0痦1㣔痦2㣔痦3㣔痦4㣔痦5㣔➚䎃❀♧⧺劍Occ侨䰘ꬋ䌢넞㖈剒넞挿涸痦2㣔➚䎃嫱⿡䎃넞ⴀ✫30%䊩十կ侨䰘鍒靀➚䎃❀♧涸ADR宐䎂饰⠃僈儑剒넞挿ⴀ梡㖈痦3㣔⚹344.2⯋剒⡛挿僽痦4㣔涸160.6⯋嫱⿡䎃鵮⡛կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ2022-2023䎃㕂䎧⧺劍Occ㼆嫱2022-2023䎃㕂䎧⧺劍ADR㼆嫱45.4%58.9%62.8%62.8%59.5%52.9%45.0%34.4%59.1%61.1%56.8%52.5%49.8%46.3%41.4%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%痦1㣔痦2㣔痦3㣔痦4㣔痦5㣔痦6㣔痦7㣔痦8㣔225.9267.9280.0292.8259.8247.0216.8205.6220.3172.9197.4191.2180.7249.370.70.050.0100.0150.0200.0250.0300.0350.0痦1㣔痦2㣔痦3㣔痦4㣔痦5㣔痦6㣔痦7㣔痦8㣔㕂䎧劍ꢂ涸Occ♸⿡䎃涸䊵騄剣䨾Ⲹ㼭鵯霹僈䋑㖞涸䛪㢕ⵌ冖劍㛇劥䊺絑僽♧⚡곝挿✫剒た♧⚡㷍䏞⠔鷶幯鲮ぢ䎂珘〄㾝կ侨䰘鍒靀➚䎃㕂䎧ADR馋⸷僽♧⚡嫱鳅姻䌢涸巛넞-곝挿-꣭⡛涸刼絁鵯⛲鵳♧姿霹僈㕂䎧劍ꢂ涸ꂊ䏅䋑㖞䊺絑䛪㢕ⵌ✫姻䌢涸絑蠒朐䙖կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ䎃Ꝉ(마)괄꡶䏅侨毛嫱䎃Ꝉ(마)괄Ꝉ(마)괄毛嫱46.4%14.1%17.9%11.8%4.6%3.1%1.1%1.0%0-50♰50-100♰100-200♰200-300♰300-500♰500-800♰800-1200♰>1200♰3.8%6.6%16.5%19.8%12.1%12.4%6.6%22.3%0-50♰50-100♰100-200♰200-300♰300-500♰500-800♰800-1200♰>1200♰䎃Ꝉ(마)괄㖈50♰⟄♴涸ꂊ䏅侨ꆀ♳毛䰘✫46.6%告㖈Ꝉ(마)괄餑柄♳➑毛✫3.8%䎃Ꝉ(마)괄㖈1200♰⟄♳涸ꂊ䏅侨ꆀ♳➑毛1.0%告㸤䧭✫22.3%涸Ꝉ(마)괄餑柄䏞侨ꆀ♳僽⦝侨痦♧Ꝉ(마)괄♳僽姻侨痦♧䚪Ꝉ(마)괄餑柄痦✳涸僽䎃Ꝉ(마)괄㖈200-300♰涸ꂊ䏅毛䰘✫19.8%侨ꆀ毛嫱僽11.8%կ侨䰘鍒靀 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023ꂊ䏅遤⚌侨䰘䫣デ䎃Ꝉ(마)괄Occ㼆嫱䎃Ꝉ(마)괄ADR㼆嫱18.0%45.0%57.0%65.1%69.0%69.8%70.0%63.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%0-50♰50-100♰100-200♰200-300♰300-500♰500-800♰800-1200♰>1200♰140.0149.2159.4180.8213.1256.5318.21197.70.0200.0400.0600.0800.01000.01200.01400.00-50♰50-100♰100-200♰200-300♰300-500♰500-800♰800-1200♰>1200♰䎃Ꝉ(마)괄㖈1200♰⯋⟄ⰻꂊ䏅Occꥥ满䎃Ꝉ(마)괄涸㟞⸈罜䲿넞告馄鵂1200♰⯋⛓たOcc剣䨾♴꣭կ侨䰘鍒靀䎃Ꝉ(마)괄㖈300♰⯋⟄♴ꂊ䏅ADR㖈200⯋⟄ⰻꂊ䏅㖈300-800♰⯋⟄ⰻADR㖈300⯋⟄♴〳⟄溏ⴀꥥ满䎃Ꝉ(마)괄涸㟞⸈ADR涸㟞鸟馊勻馊䘯կ侨䰘鍒靀 Part022023⺠宿行业数据报告 ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉(休)2023字㺋遤⚌侨䰘䫣デOccADRRevPAROccOccupancy䭷㹐䨻Ⰶ⡞桧雦皾倰岁⚹㹊꣢(마)ⴀ涸㹐䨻侨ꤑ⟄〳(마)䨻侨ꆀկADRAverageDailyRate䭷䊺(마)㹐䨻䎂㖲䨻⟟雦皾倰岁⚹㹐䨻佐Ⰶꤑ⟄㹊꣢(마)ⴀ㹐䨻侨ꆀկRevPARRevenuePerAv