2023 CMO 导航器 | Wave 3

The CMO Navigator is a twice-a-year survey and report that focuses on the mindset, challenges, and strategies of North American marketing leaders. The Spring 2023 edition was administered through B2B International to 600+ marketing leaders in the United States and Canada in March 2023. The report also leverages insights from the DentsuConsumer Navigator, a monthly survey of 1,000+ U.S. respondents. The report found that a majority of CMOs were concerned about a possible recession, but remained optimistic about an improved economic outlook and marketing's increasingly elevated role in shaping it. The Spring 2023 wave explores if CMOs' optimism in the future and in marketing's role as a strategic driver of business growth has persisted.