The report discusses how airlines are using responsive retailing methods on their websites to convert consumers. Examples include easyJet mapping out more options, Jet2.com serving up child meals, Wizz Air featuring family branded fares, Singapore Airlines seating kids for free, Ryanair being family friendly, and Jetstar placing club membership in the booking path. The report concludes that airline retail will continue to evolve to be more customer-centric. The report was sponsored by CarTrawler, a leading global B2B provider of car rental and mobility solutions to the travel industry.