Brand Finance is a global leader in brand valuation and consultancy services. Established in 1996, it connects brands with profits by quantifying their financial value. They evaluate thousands of the world's largest brands annually, ranking them across all sectors and countries, and publish over 100 annual reports. Their team combines unique expertise from marketing research, brand strategy, brand identity, taxation, and accounting.
Brand Finance is an accredited accounting firm managed by the Institute of Chartered Accountants in England and Wales, and is the first brand valuation consultancy to join the International Valuation Standards Council. Their methodologies have been independently verified by global audit firms as compliant with both Austrian standards and the International Council for Marketing Accountability.
Brand Finance offers a range of services including brand valuation reports, education through the Brand Finance Academy, public relations through Brand Dialogue, and brand identity management consultancy through VI360. They provide access to comprehensive brand valuation data on their website, BrandDirectory.com, which allows users to compare brands against competitors, track brand value over time, and analyze cost of capital and brand licensing fees. The site also offers insights from customer surveys, deep industry knowledge, strategic planning, media relations, and more.
Brand Finance’s flagship report, "100 Leading Vietnamese Brands 2023", analyzes the key factors that contribute to brand value, such as customer commitment, advanced technology, innovative service delivery, market understanding, and effective use of that understanding. It examines brand behavior and sustainability, explores the gap between brand awareness and performance, and highlights the role of senior leadership in building brand value and strength. The report also identifies the top brands based on brand value, brand strength, and brand popularity across Southeast Asia.
