This report focuses on the opportunities for companies and cloud providers in the Middle East related to cloud computing. The authors, Achilles Drettas and Nikolaos Lioulis, are both partners with Strategy& Middle East, a part of the PwC network. They are based in Dubai and have expertise in corporate and business strategies, governance and operating models, and B2B sales and marketing transformation. The authors believe that cloud computing presents new opportunities for companies and cloud providers in the Middle East, and they share their insights and foresight to help organizations benefit from them.