市场营销和客户

This report explores the value of SMS marketing for brands and the potential cost of agency contracts. The study conducted by Antavo, a provider of technology for corporate loyalty programs, found that 90% of potential clients were planning to upgrade their schemes, a 21% increase from the previous year. However, despite their apparent interest in purchasing new technology, customers have been slow to make such purchases. The report suggests that the decision-making process has become longer and customers are more cautious about investing in technology. The report also discusses the value of independent publishing and the importance of considering the cost of agency contracts.