细分美国消费者的11种方式2023英文版

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This report segments US consumers into 11 different groups based on various factors such as geographic regions, political affiliations, wealth, health habits, urban vs rural living, education level, car ownership, technology use, immigration status, travel style, and beauty consumption. Common misconceptions about US consumers are also addressed, such as the belief that Americans are all status-oriented and spend a lot on luxury, or that a majority of people live in giant cities. The report concludes that suburban consumers have different demands from urban consumers, and that the consumption power of young adults starts at a lower point due to their parents providing relatively little financial aid for starting their lives.