The Kantar China Issues Barometer found that 74% of people believe sustainable packaging is becoming more important. The 3R1N Framework in Sustainable Packaging is the most visible and tangible entry point, with reduction and reuse being the most important. GenZ, defined as social progressive dreamers, are more likely to follow fast-changing trends to realize sustainable packaging. However, there is a tension between mass market sustainable aspirations and the cost of living. A closer look at categories shows engagement with issues around more sustainable choices.
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