This report examines how technology, the cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace. The report highlights digital triggers or touchpoints such as QR codes, NFC technology, and RFID tracking systems. It also covers key insights into digital consumer engagement, sustainability, transparency, authenticity, and brand protection. The report concludes that in a time of rapid change, consumers are looking to brands to guide them through the process of making purchasing decisions.
