The Winterberry Group's report, "The Evolution of Customer Journey Management for Marketing and Beyond," examines the advertising, marketing, and technology industries. The report provides brief information and analysis, and has been prepared by Verista Partners Inc. d.b.a. Winterberry Group. The report does not claim to be comprehensive or contain all the information a manager, investor, or lender may require. Projections and opinions in the report are based on information provided by third parties, and may not be complete or accurate. Winterberry Group and its sponsors do not guarantee the accuracy of the information contained in the report. All trademarks are owned by their respective owners. The report would not have been possible without the contributions of industry leaders who supported the research and shared their opinions with the group. The authors of the report include Michael Harrison, Managing Partner; Charles Ping, Managing Director EMEA; Dave Frankland, Managing Consultant; and others.
