Podcast advertising continues to show strong performance, with conversion metrics like purchase rate and mobile install rate on the rise. Podsights helps brands and agencies measure and validate their podcast advertising efforts, while publishers use the platform to grow their audience and monetize their podcast content. The report provides insights into conversion rates for mobile app installs and website visits, and highlights the importance of podcasts in an advertiser's media mix. The average conversion rate for website visits in 2022 was 1.21%, and there is expected to be an uptick in performance in the coming quarter. The report also includes a Podcast Media Buyer's Guide and a Methodology section.
