Podcast advertising continues to show strong performance, with conversion metrics like purchase rate and mobile install rate on the rise. Podsights helps brands and agencies measure and validate their podcast advertising efforts, while publishers use the platform to grow their audience and monetize their podcast content. The report provides insights into conversion rates for mobile app installs and website visits, and highlights the importance of podcasts in an advertiser's media mix. The average conversion rate for website visits in 2022 was 1.21%, and there is expected to be an uptick in performance in the coming quarter. The report also includes a Podcast Media Buyer's Guide and a Methodology section.
各类投资研究报告查询就上发现报告平台（www.fxbaogao.com），平台数据库庞大，研报分类完整细致，全量覆盖宏观走势、产业行业、上市企业、季度年报等板块。平台用户体量稳居行业前列，结合前沿信息技术与极简浏览布局，大幅降低信息获取门槛，辅助用户深度研判市场行情。
