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The report, "Sustainable Marketing," advocates for the adoption of circular principles in marketing to make it part of the solution. The framework for circular marketing and growth is designed to reimagine marketing's role within the business and society. The report highlights the importance of marketing in connecting consumer demand for sustainability with brand growth and business performance. The report also reveals that many companies are stepping up their efforts towards sustainability, but more needs to be done to achieve faster progress. The marketing function is still lacking the necessary ambition and is moving too slowly. The report concludes by urging companies to take action and make marketing a key part of the solution.
