•••••• ••00.511.522.533.544.55-20.00%0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00% ••••42.3%45.3%40.3%33.5%24.3%12.5%201320142015201620172018 •• ••••• 8.3%10.0%20.4%11.1%11.5%6.3%31.1%59.7%46.2%28.9%6.0%20.1%22.2%11.8%9.8%16.6%12.9%5.4%17.5%24.3%21.6%25.0%32.6%49.8%16.2%12.0%20.0%27.3%23.4%24.5%27.9%21.3%28.5%7.9%38.3%20.5%11.6%8.2%6.9%5.6%7.5%4.3%4.6%13.9%29.4%57.3%89.4%88.7%95.6%7.2%7.9%4.5%10.9%35.8%9.3%11.8%9.8%10.7%5.6%7.7%8.8%4.6% ••• ••19%24%24%31%25%29%13%24%21%24%24%24%22%24%16%23%31%32%32%29%29%31%24%46%29%19%20%16%25%16%48%7%苹果OPPOvivo华为小米荣耀三星一加6个月及以下7-12个月13-24个月25个月及以上苹果OPPOvivo华为小米荣耀三星一加潜在本品换机潜在换向竞品 •••••201701201702201703201704201705201706201707201708201709201710201711201712201801201802201803201804201805201806201807201808201809201810201811201812201901201902201903 • • ••• ••• TGI129 104 109 10698• TGI111 112 115 106 92 ••TGI152 106 69 59 59TGI58112 115 89114 117 105 64新入网人群更多是低线城市、非核心年龄段人群群体2018年新入网人群基础属性画像TGI77 99 44 30 28 25 380 •TGI139 107 98 85 71 ••••••••TGI82 91 111 90 118 TGI131 104 109 106 TGI139 107 98 85 71 TGI12197 96 74 104 92 86 198 ••TGI59 99 143 125 109••• TGI108 109 106 95 82 85 69 152TGI142 123 133 118 84 37 94•• •••••12345 谢谢报告转载洞察合作请联系：TMI@tencent.com