微博2026年第二季度财报电话会议纪要

发布时间：2026-08-20 一、AI总结内容 一、核心要点 1. 用户情况：截至2026年二季度末，月活跃用户5.61亿、日活跃用户2.54亿，因调整渠道策略及首页信息流优化，日活同比小幅下降、环比基本持平；核心用户粘性提升，低频用户仍需适应产品调整。 2. 财务情况：二季度总营收4.538亿美元，同比增长2%；广告营收3.81亿美元，同比下降1%；增值服务营收7290万美元，同比增长19%；非美国通用会计准则营业利润率28%。 3. 产品策略：推进首页信息流、视频、兴趣社区、搜索等核心场景优化；加大AI在产品运营、广告等领域的应用，如AI生成广告素材、优化搜索体验；强化超话等兴趣社交场景，推出明星纪念册、体育电竞玩法等。 4. 商业化策略：拓展中腰部客户，重点推进明星营销、内容营销；AI广告素材在信息流竞价广告中消耗占比达50%，电商行业AI优化素材负反馈率下降超30%。 二、各行业表现 1. 广告增长行业：汽车行业受益于新能源密集发布，广告营收同比增长；互联网软件及应用行业受益于AI相关营销需求，营收增长；食品饮料行业受益于世界杯及明星营销，营收增长；明星相关收入保持增长。 2. 承压行业：电商行业受去年高基数影响增长承压；手机行业受成本压力，广告预算收缩；部分国际品牌化妆品、游戏行业营销投入谨慎。三、下半年展望 1. 宏观环境：消费市场修复缓慢，广告预算竞争激烈，去年外卖大战高基数、世界杯广告增量低于预期，预计三季度广告收入同比承压。 2. 行业预期：汽车行业广告高增长有望延续；互联网软件及应用行业预算要求提升，增长或放缓但保持稳定；手机行业三季度不乐观，四季度观望；电商、外卖行业压力最大。 3. 用户与视频策略：核心用户活跃度回升，低频用户留存仍需优化；拓展视频创作者，二季度新增约1万名创作者，留存率约70%，下半年加大投入，计划年内广告分成打平；AI搜索向问答式、引导式搜索转型，超话个性化玩法提升活跃度至历史峰值。 二、音频原文（转写） Good day and thank you for standing by. Welcometo the Weibo report second quarter twenty twentysix financial results conference call. At thistime, all participants are in a listen only mode. After the speaker's presentation, there will be a question answer session. To ask a question during the session, please press star one one onyour telephone. You will then hear an automatedmessage advising your hand is raised. To withdra w your question, please press star one one again. Please note that today's conference is being recorded. I would like to the conference of a dear speaker, Sandra Zhang, I'll please go ahead. Thank you, operator. Welcome to Weibo's second quarter 2026 earnings conference call. During thisday, our chief executive officer, Gao Fei Wang,and our chief financial officer, Fei Tong, thisconference call is also being broadcasted on the internet and is available through Weibo's IO website. Before the management remarks, I would like to read you the safe harbor statement in connection with today's conference call. During today's conference call. We may make forward looking statements. Statement that are not historicalfacts. Including statements. of our police. decease and expectations. Forward looking statementsinvolve inherent risks and uncertainties. A number of important factors would cause actual results to differentiate. don't contain any forwardlooking statements. We will assume no obligationto update the forward looking statement in thisconference call and elsewhere. Further information regarding this and other risks. is includingin the latest annual report on Form 22. and other findings with the SEC. All the information provided in this press release is occurring as ofthe day heroes. Wingo assumes no obligation to update such information. except as required and the ethical law. additionally I would like to remind you that our discussion today includes certain non-GAAP measures. which. うん。 Soft base compensation and certain other expenses. We used non-GAAP financial measures to gain abetter understanding of Revo's comparative operating performance and the future prospects. ournon GAAP financials is うん。 certain expenses Gain some losses. and other items. that are not that is. 就这个CASH PAYMENT。were a nonrecurring in nature. were not indicative ofour core operating result and outlook. Please refer to our press release for more information. about our knowledge. 开始。 for lowering management prepared remarks We alsoadvise for a brief Q and A session. with this,I would like to turn the call over to our C E O,Gao Fei Wang. 谢谢大家。欢迎大家参加微博财报电话会议。Thank you. Hello everyone, welcome to Weibo Second Quarter Twenty Twenty Six Earnest Conference Call. 我向大家重点介绍。 微博二零二六年 第二季度产品运营和商业化方面的进展。On today's call, I'llshare with you highlights on Weibo's product andmonetization in the second quarter 2026. 用户方面。截至二季度末。我们月会一共谈到五点六一亿。 这个会用户二点五。うん。因为我们今年主动调整渠道。投放策略 将预算重点由扩大获客转向提升渠道，向活跃用户的转化效果。 同时，手机信息都改版仍处于持续优化阶段。部分低频用户需要一定时间的适应。二十个。日活用户同比小幅下降。 管理基本持平。财务方面。二级的。最后总共是为4.538亿美元。 同比增长百分之二。其中广告营收三点八一亿美元。同比下降百分之 双十一 一千两百九十万美元。同比增长百分之十。 访问业务。但是受到消费市场的部分行业。预算压力的影响。但汽车 互联网软件和应用。 食品饮料等行业 仍实现了同比不错的增长。明星 相关的收入也保持了同比增长。二季度 费博调整后营业利润率为一点二五四亿美元 调整空间利率率为百分之二十八。on the user front InJune 2026. WE WAS. youth reached 561 million. and average bee use reached 254 million. This year, we have proactively rationalized our channelbudget allocation strategy. instead of gaining up his acquisition, we shift our focus towards. Improving the conversion rate of newly acquired channel users into active users. uncurrently as the home page information fee revamp is still in the face of continuous optimization. some low frequency user will need time to adapt to the changes. as a result. our deal you base declines slightly year over year in june. but remain largelyflat quarter of a quarter. Now let me walk youthrough the financials. Our total revenue in thesecond quarter reached $453.8 million. an increase of 2% year-over-year. our total air revenuereached three hundred eighty one million US dollars. a decrease of one percent year over year. That's revenue of rich time. seventy seventy twopoint nine million u s