2025年行业状况：合作伙伴趋势与洞察报告

The American Hotel & Lodging Association 2025 STATE OF THE INDUSTRYPARTNER TRENDS & INSIGHTSREPORT 3FOREWORD 5STATE-LEVEL DATA SNAPSHOT AND OUTLOOK 5HOTEL EMPLOYMENT7HOTEL WAGES & SALARIES9FEDERAL, STATE & LOCAL, AND LODGING TAX REVENUE 11PARTNER HIGHLIGHT 11HOW MILLENNIALS AND GEN-Z ARE REDEFINING THE TRAVEL INDUSTRY13CONSUMER STUDY SHOWS CLEANLINESS REMAINS ESSENTIAL TOHOTEL SELECTION, GUEST EXPERIENCE, AND REVIEWS16CUTTING-EDGE HR INNOVATION ADDRESSES TEAM MEMBER NEEDS18ATTRACTING LOYAL HOSPITALITY WORKERS: HOW TO STAND OUT ANDQUICKLY FILL ROLES WITH TOP TALENT AT HOTELS20HOSPITALITY TRENDS FOR 2025: AI, GUEST EMPOWERMENT,AND ECO-INNOVATION23INTEGRATED ARRIVAL THROUGH DEPARTURE EXPERIENCE:THE ROLE OF PARKING, BELL, AND DOOR SERVICES IN ENHANCINGHOTEL GUEST EXPERIENCE WHILE DRIVING REVENUE 25CONCLUSION 26COMPLETE STATE-LEVEL DATA 29REFERENCES The United States hospitality industry continues to face challenges on the road to recoveryas the industry adapts to evolving consumer preferences, advancing technology, andoperational challenges. Hoteliers will also contend with rapidly evolving potential economicheadwinds related to trade policy and international tourism. The American Hotel &Lodging Association 2025 State of the Industry Report, produced in collaboration withAccenture and released in February 2025, captures a moment-in-time look at the industryon a national level, outlining these challenges and identifying emerging, potential growthopportunities.1 This second installment of AHLA’s 2025 State of the Industry Report focuses on “PartnerTrends and Insights.” An exclusive analysis for AHLA from Oxford Economics and STR datahighlights state-level projections for employment, wages, and taxes. The data presentedin this report includes 2024 figures and 2025 projections as of December 2024. 2025projections are subject to change throughout the year due to regulatory developmentsand shifts in consumer behavior following the report’s release. Additionally, the report features insights from leading industry observers and vendors, whoexamine key decisions facing hoteliers and provide perspectives on both challenges andopportunities. We hope these insights will help industry leaders and organizations better understand thetrends affecting their businesses and shed light on strategies to adapt and thrive in theyear ahead—and beyond. 2025 PARTNER TRENDS AND INSIGHTS AT A GLANCE MILLENNIALS AND GEN Z ARE REDEFINING THE TRAVEL INDUSTRY.AHLA PlatinumPartner American Expressfinds that Millennials and Gen Z are helping drive U.S. growth andrecovery in travel. These card members spent almost twice as much on lodging in 2023 as in2019. They’re also more likely to prioritize travel experiences than previous generations.2 CLEANLINESS, SECURITY, AND IN-PERSON STAFF INTERACTION REMAIN ESSENTIALTO HOTEL SELECTION, POSITIVE EXPERIENCES, AND REVIEWS.As the industry andguest preferences continue to evolve, what remains constant is the importance guests placeon cleanliness and property security. A study conducted on behalf of AHLA Platinum PartnerEcolabfound that cleanliness continues to be a major factor influencing hotel selection (beyondprice and location) and is the top driver of positive experiences and reviews. Guests are alsoplacing more importance on hotel security measures as well as on positive interactions with staff.A comparison of Ecolab’s latest consumer survey results to last year’s shows the importance ofsecurity and a quick, easy check-in/out process as something hotels should prioritize to ensureguests have a positive experience.3 CUTTING-EDGE INNOVATIONS IN HUMAN RESOURCES ARE ADDRESSING TEAMMEMBER NEEDS.In 2024, AHLA Platinum Partner Encore emphasized the growing importance of fostering human connections during events and training teams to provide personalizedexperiences to guests.3In this year’s report, Encore takes a closer look at strategies to supportthose teams, particularly as the hotel industry continues to manage the challenges of seasonalfluctuations. Encore finds that innovative HR programs, including a first-of-its-kind overtimesavings program and seasonal leaves of absence, are providing flexibility for team members whileencouraging financial well-being. HOTELS CAN IMPROVE RETENTION BY OFFERING A POSITIVE ONBOARDING EXPERIENCEAND LEVERAGING TECHNOLOGY IN HIRING.Research fromAHLA Gold Partner Hireologyshows that job seekers prioritize competitive pay, flexibility, and career growth. Candidates are moreselective, requiring clear, mobile-friendly job postings, and fast application processes. ARTIFICIAL INTELLIGENCE AND ECO-INNOVATION ARE MAKING HEADWAY ASGUESTS TAKE CONTROL OF THEIR JOURNEY.Technology is at the heart of thetransformation awaiting the hospitality industry. Last year, AHLA Platinum Partner Oraclepredicted that hoteliers would look to AI innovations that elevate guest experiences, simplifyoperational tasks, and increase efficiency.3In the year ahead, Oracle expects AI-dr