2026年行业状况

From Resilience to Opportunity Economic ImpactEconomic Impact American hotels were resilient and integral to nationaland local economies in 2025American hotels were resilient and integral to nationaland local economies in 2025 $128B$128B $85.1B$85.1B in wages and benefits paid; 2.2M direct jobs and>9.2M total jobs supported nationwidein wages and benefits paid; 2.2M direct jobs and>9.2M total jobs supported nationwide in taxes generatedIn Taxes Generated $2.34in additional spending$2.34 In Additional Spending at local, state, and federal levels; forecastedto rise to ~$87 billion in 2026.atlocal,state,and federal levels;forecastedto rise to ~$87 billion in 2026 generated in local communities for every $1 spent onhotel and lodginggenerated in local communities for every $1 spent onhotel and lodging CostsCosts +111%+111% Hoteloperatingcosts arerising4xfasterthanrevenueHotel operating costs are rising 4x:faster than revenue Driven bysoaring insurance costs, labor mandates, increasingcosts of goods and services, and higher energyprices.Driven by soaring insurance costs, labor mandates, increasingcosts of goods and services, and higher energy prices. Workforce stability continues to be a priority; laboravailability has improved, but rising wages and benefits toattract and retain workers add to costs.Workforce stability continues to be a priority; laboravailability has improved, but rising wages and benefits toattract and retain workers add to costs. Hotel construction remains below pre-pandemic levels,held backbyhigh capital costs, regulatoryhurdles, andfinancing challenges.Hotel construction remains below pre-pandemic levelsheld back by high capital costs, regulatory hurdles, andfinancing challenges. DemandI Demand Declined year-over-year revenue for the first time since 2020Declined year-over-year revenue for the first time since 2020 2026 Outlook2026 Outlook While demand projections remain relatively flat, major events like the FIFA World Cupand America250 present an opportunity for growth. An estimated 6.5 million people areexpected to attend the World Cup games, and hotels are ready to meet the moment.While demand projections remain relatively flat, major events like the FIFA World Cupand America250 present an opportunity for growth. An estimated 6.5 million people areexpected to attend the World Cup games, and hotels are ready to meet the moment. Hotel Guest SpendingHotel Guest Spending Hotel guest spending is expected to reachnearly$805billion,up 1.7%from 2025,drivenbydomestic travel and major events that increase spending onhotel lodging and dining.Hotel guest spending is expected to reach nearly $805 billion, up 1.7% from 2025, driven bydomestic travel and major events that increase spending on hotel lodging and dining.