2026年中奢华房产新视野报告

LUXURYOUTLOOK Contents Front cover:The definition ofoceanfront luxury,a nearly 100-foot-longpool is suspendedaboveaprivate terrace in anexclusive property inZihuatanejo, Mexico. 6Surprising Strength 40PropertyIndexLearnmoreaboutthe homespictured in this report. Howwealthcreation is supportingthecontinued resilience of the luxury realestatemarket.despite thecurrentglobal political and economic climate. 42Bibliography Above:Outdoorliving is a definingfeatureofa timelessGeorgetowncompoundin Washington, D.C. Acompilationofthesourcescitedin this edition. 24Aging Millionaire Boom As the longevity and wellness industrycontinues to thrive, luxury real estatestandsatacompellingintersectionbetweenhealthandhome. Right: A custom-builtfive-bedroom residenceon Sea Island, Georgia,complete with signaturequatrefoil pool. 32Resilient Cities Back cover: Floor-to-ceiling glass setsthe tone for a luxurycondominiumonSunnyIsles Beach, Florida. The four urban destinations thatcontinueto attract new citizensandinfrastructureinvestment. Welcome The homebuyer poolis diversifying A.Bradley Nelson,chief marketing officer,Sotheby'sInternationalRealty,introducesthe 2026Mid-YearLuxuryOutlook report. The Sotheby's International Realtybrand's newly released 2026 Mid-YearLuxury Outlook Report provides insightsinto the trends and developments affectingthe global luxury real estate market, whichcontinues to maintain its strength andoutperform the general housing market.1Still, there are nuances in luxury realestatetoexplore. valuations.At the same time,real estatemarkets are affectedby olderpopulationslookingto age in place in a healthyenvironment with a lifestyle they enjoy. Expanding pools of luxuryhomebuyers are great news for the high-end housing market. For sellers, thisoffers more opportunities. It means theyneed to curate their homes for double-duty attractiveness,as aplace wherea young millennial family and olderhomeowners can envisionthemselves. At Sotheby's International Realty,weare seeing the buyer pools for the high-endmarket continue to diversify.We see newhomebuyers enterthe marketbecauseof the rise of intergenerational wealthtransfers,as well as homebuyers whocontinue tobenefit from the extraordinarywealthcreationgenerated bystockmarketinvestments and escalatingreal estate Where people choosetobuy is justas revealing as why they buy."Location,location,location"is perhaps the mosticonic realestate mantra.Thisreportdelves into markets that remain eternallyattractive for luxury homebuyers alongsidemarkets experiencing a resurgence inattention. The world's great cities-NewYork City.Miami,SanFrancisco,LosAngeles,London,Sydney,Singaporeand Hong Kong-remain centers forwealthcreation. THERE'S A PUSH ANDPULL- WITHDIFFERENTSEASONSINLIFETHATDRAWPEOPLETO OWNHOMESIN VARIOUS PLACES.77 Oncegenerational wealth hasbeenachieved, the priorities of ultra-high-net-worth-individuals shift to wealthpreservation.There'sapushandpull,with different seasons in life that drawpeopletoownhomesinvariousplaces.For example,whileyoung entrepreneursin tech and finance look to buy luxuryproperties in San Francisco and New York,a wave ofultrawealthyhomebuyerscontinues to pour into Miamiand PalmBeach, for the lifestyle, proximity tofriends and wealth preservation. real estatemarket because of our closeattentiontothemotivationsthatmovehomebuyers andsellers.In2025,Sotheby'sInternationalRealtyachieved9.3%salesvolumegrowthintheU.S.over2024,morethan triple the performance of the overallhousing market. In addition, we reachedUSs182.4billion inglobal sales volume,anincreaseof16%year-over-year. lifestyle continue to be a priority acrossall age groups, including the desire forsocialconnectivity To navigate these nuances, this reportdraws on perspectives fromPhilip A.WhiteJr..presidentandCEO,andSotheby'sInternational Realty-affiliated real estateprofessionals specializing inpropertiespricedat USs10million andabove,alongside leading voices fromthe NationalAssociationofREALTORS,UBSandmoreto provide both ground-level marketexpertiseandbroadereconomiccontext. This year, Sotheby's InternationalRealty turns 50.The brand was bornfromasimpleobservation:collectorswho trusted Sotheby's auction house withtheirmostvaluedpossessionsneededhomes that could hold them. That earlyunderstanding-thatluxuryrealestateisasmuchabout howpeople liveas whatthey own-has shaped how we serveclients acrossmorethan1,100 officesworldwide.Fiftyyearsofthatperspectiveis what informs this report. With our Luxury Outlook report,wedigbeneaththesurfacedataandprovideareal-timeperspectiveabouthowourclientsaremanagingtheirreal estateportfolios. It's this level of commitmentto deepening our knowledge that allowsustooutperformthehousingmarketona worldwide scale and provide the high-quality advisory services our clientshavecometoexpect. Inadditionto reporting ongloballuxury housing markets, this reportprovides in-depthanalysis into thewellness and lifestyle goals of the agingmillionairepop