国货美妆护肤品品牌VI手册

KANS BRAND VISUAL DESIGNKANS BRAND VISUAL DESIGN THE CONTENT COVERS BRANDCONCEPTBRAND STORYBRAND POSITIONINGDESIGNGUIDANCEBRAND SPECIFI-CATIONS AND OTHER RELATEDINFORMATION 内 容 涵 盖 品 牌 理 念 、 品 牌 故 事 、 品 牌 定 位 创 意 圈 片 、 设 计 指 导品 牌 规 范 等 所 有 必 备 及 相 关 信 息THIS BRAND MANUAL AIMS TO PROVIDE COMPREHENSIVE GUIDANCE FOR SHAPING KANS GLOBALLY UNIFIED BRAND IMAGE COVERINGALL NECESSARY AND RELATED INFORMATIONINCLUDING BRAND PHILOSOPHY, BRAND STORY, BRAND POSITIONINGCREATIVE IMAGES, DESIGN GUIDANCE, BRAND STANDARDSAND OTHER RELEVANT DETAILS BRAND COLOR品牌色AUXILIARY COLOR辅助色 TPUT INTO USE标志应用LOGO COLOR标志色彩CO-BRANDING品牌联名 BRAND POSITIONING品牌定位BRAND ATTITUDE品牌态度LOCALIZATION产品/视觉定位 BRAND FONT品牌字体 BRAND FORMAT品牌版式PAGE DISPLAY页面展示 PAGE VISION页面KV规范PAGE VISION主图规范PAGE DISPLAY页面展示 SCIENCE AND TECHNOLOGY科技成分 BRAND GIFTS品牌礼品BRAND MANUAL品牌手册 FULL DISPLAY周边展示 CONTENTS SECTION A品牌理念 KANS BRAND CONCEPT CAN AT-TRACT CONSUMERS, AND BUILDBRAND LOYALTY, CREATE THECONCEPT OF BRAND STATUS. KANS的品牌理念能够吸引消费者，并且建立品牌忠诚度，创造品牌地位的观念。 BRAND CONCEPT 专研亚洲肌肤之美带来更适合中国人的抗衰解决方案THE LEADER OF SCIENTIFIC BRAND IN CHINADEDICATED TO RESEARCHING THE BEAUTY OF ASIAN SKIN AND BRINGINGMORE SUITABLE ANTI-AGING SOLUTIONS FOR CHINESE PEOPLE. 20年来，韩束持续深耕科学抗衰一个命题，沉淀200+专利、20+篇国际高影响力论文，自研多肽成分，打破国际原料商垄断。 SCIENTIFIC ANTI-AGING FOCUS ON EFFICACY OFSKIN CARE. SECTION B品牌标志 LOGO IS THE SOUL OF THE BRANDIDENTITY, EASY TO IDENTIFY BRAND LOGO LOGO IS THE SOUL OF THE BRANDIDENTITY, EASY TO IDENTIFY MINIMUM SIZEONLINE W:10XP PRINTING W:10MMINVIOLABLE SECURITY ZONESPECIAL USE IS CONFIRMED WITH 最小应用尺寸线上 W:10XP 印刷 W:10MM 不可侵犯安全范围特殊使用 需与品牌方确认 MINIMUM SIZEONLINE W:10XP PRINTING W:10MMINVIOLABLE SECURITY ZONESPECIAL USE IS CONFIRMED WITH 最小应用尺寸线上 W:10XP 印刷 W:10MM 不可侵犯安全范围特殊使用 需与品牌方确认 MINIMUM SIZEONLINE W:10XPINVIOLABLE SECURITY ZONESPECIAL USE IS CONFIRMED WITH 最小应用尺寸线上 W:10XP 不可侵犯安全范围特殊使用 需与品牌方确认 SECTION B标志色彩LOGO COLOR标志色彩 SECTION B标志色彩CO-BRANDING品牌联名 BRAND ONLINE CAMPAIGN "I"WHEN CO-BRANDING WITH THIRD-PAR-TY BRANDS, IT IS APPLIED IN THE FORM 品牌线上活动 “I”当与第三方品牌进行联名合作时 均以I形式应用。*对内：可使用英文LOGO*对外：需使用中英文LOGOOF I 品牌联名 “X”当与第三方品牌进行联名合作时 均以X形式应用。*左右或上下排版的品牌LOGO格式均可BRAND NAME "X"WHEN CO-BRANDING WITH THIRD-PAR-TY BRANDS, IT IS APPLIED IN X FORM SECTION B品牌标志SECTION C标志色彩 COLOR IS THE MOST DIRECTSPOKESPERSON OF THE BRANDWE CHOOSE KANS RED AS THEBRAND COLOR 色彩是品牌最直接的代言人我们选用韩束红作为品牌色 BRAND PALETTE STANDARD COLORKANS USE RGB ON RED LINESKANS RED PRINT USING PANTON 韩束红 线上使用RGB韩束红 印刷使用PANTON RED 我们选用了黑色，灰色和金色作为品牌的色板，金色代表了印刷中的烫金工艺 BRAND PALETTE品牌色板 BLACK, GREY AND GOLD WERECHOSEN AS THE BRAND'S COM-PLEMENTARY COLOURS SECTION B品牌标志SECTION D品牌字体 STANDARD FONTS ARE AS IMPORT-ANT AS LOGOS AND ARE PART OFTHE BRAND VI中的标准字体和LOGO是一样重要的，是品牌规范中的一部分 BRAND FONT THIN \ LIGHT \ REGULAR \ MEDIUM THIN \ LIGHT \ REGULAR \ MEDIUM 为年轻提供一份底气EMPOWER YOUTH WITH CONFIDENCEYOUTHEMPOWER YOUTH WITH CONFIDENCEEMPOWER YOUTH WITH CONFIDENCEEMPOWER YOUTH WITHCONFIDENCEEMPOWER YOUTH WITH CONFIDENCEEMPOWER YOUTH WITH CONFIDENCE123456789WITH CONFIDENCEWITH CONFIDENCEWITH CONFIDENCE SECTION E品牌版式 THE LAYOUT DESIGN REFLECTSBRAND PROFESSIONALISM WHILEENSURING SOCIAL MEDIA PLAT-FORM VISIBILITY 统一的版式设计能体现品牌的专业性，同时能保证社交媒体平台的视觉调性 BRAND FORMAT THE LAYOUT DESIGN REFLECTSBRAND PROFESSIONALISM WHILEENSURING SOCIAL MEDIA PLAT-FORM VISIBILITY 统一的版式设计能体现品牌的专业性，同时能保证社交媒体平台的视觉调性 THE LAYOUT DESIGN REFLECTSBRAND PROFESSIONALISM WHILEENSURING SOCIAL MEDIA PLAT-FORM VISIBILITY 统一的版式设计能体现品牌的专业性，同时能保证社交媒体平台的视觉调性 BRAND FORMAT品牌版式 PAGE DISPLAY页面展示 SECTION F天猫规范 THE SPECIFICATION OF THE BRANDIN TMALL VISION EN- SURES THEUNITY OF EACH USE SCENARIO 品牌在天猫视觉中的规范，保证各个使用场景和板块之间的 BRAND TMALL 只放品牌LOGOA/B级活动格式02 LOGO| 聚划算大促活动格式03 LOGO| 平台LOGO| 联合主标题规范04 副标题规范05 *KV主题字数限制在5-7个，版式、LOGO位置以及文字大小不可随意变动 PICTURE VISION主图规范 利益点：方正兰亭细黑 字号42 *方图：1200*1200长图：750*1000 PAGE DISPLAY页面展示 GREY 15% SECTION G品牌图标 THE UNIFIED ICON DESIGN CANREFLECT THE PROFESSIONALISMOF THE BRAND AND ENSUREVISUAL TONALITY 统一的ICON设计能体现品牌的专业性，同时能保证各个平台的视觉调性 BRAND ICON THIS PART IS THE MAIN SCIENTIFICAND TECHNOLOGICAL COMPO-NENT OF KANS ICON 韩束主要的科技成分ICON，核心自研专利成分TIRACLE-PRO，整体结合成分英文简写 SECTION H品牌周边 SURROUNDING IS THE EXTENSIONAND IMPROVEMENT OF BRAND 周边是对品牌文化的延伸和完善可以吸引年轻消费群体的注意力更容易进行传播 BRAND SOUVENIR OFFICE SUPPLIES,BUSINESS CARD/PAPER/WORK CARD/NOTE BOOK/STICKY NOTE 韩束全套办公用品，其中包含名片/文稿纸/工牌/笔记本/便利贴 PERIPHERAL GIFTS, GIFT BAGS/EN-VELOPES/CARDS/GIFT BOXES/SCENTED CANDLES BRAND MANUAL品牌手册 BRAND BROCHURE FOR CUSTOM-ERS, INTRODUCE THE BRAND,PRODUCTS, ADVANTAGES 韩束品牌手册，主要面向客户，介绍公司品牌历史，产品系列，产品优势 THIS PART IS THE MAIN SCIEN-TIFIC AND TECHNOLOGICALCOMPONENT OF KANS ICONBRAND UPGRADE AFTER THEVISUAL MORE COMPLETE, MORE ART DIRECTION & CISARKEGRAPHIC VISUAL DESIGN沼泽3D VISIONEASONPHOTOGRAPHERCW KANS BRAND VISUAL DESIGNCREATIVE TEAM CLIENT LOCATIONBLOCK B, SHANGHAI GLOBALHARBOR TO BECONTINUED