最具价值和最强大的英国品牌的250强2026年度报告

UK2502026 The annual report on the most valuable and strongest British brands Brand valueaccelerates +£39.5 billion:Shellmarks a decade as the UK’smost valuable brand +246%:Revolutis the fastest-growing UK brandfor the second consecutive year +Brand to watch:Lloydsrecords 23% brand valuegrowth, with Lloyds Wealth launch expected tosupport further momentum +Rolls-Royce (Aerospace & Defence)becomesthe UK’s strongest brand +8 of the top 10 strongest UK brands areconsumer facing Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Country Overview Valuation Analysis Most Valuable British Brands 2026Fastest Growing Brand Value:RevolutBrandto Watch:Lloyds Brand Strength Analysis Sustainability Analysis Brand Spotlight AvivaPhoebe Barter, Group Brand Director Brand Value Ranking (GBPm) Methodology Our Services © 2026 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, we Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668 For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shaped Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of building Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and the David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketing As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is ready CountryOverview The combined brand value of the UK’s top 250brands increased 12% to GBP448.9 billion in 2026,outpacing broader economic growth. While UK GDPreached GBP2.8 trillion in 2025, growing by a modest1.4%, inflation remained above the Bank of England’s banking brands. Brand Finance data shows that21 of the 22 banking brands featured increasedin brand value in 2026, with 16 recording Commercial services is the second-most valuablesector in the ranking, with 19 brands contributing acombined brand value of GBP78.9 billion, up 11%. Against this backdrop, the resilience of leadingBritish brands reflects the strength of the country’s Brands likeLSEGhave benefited from ongoingdigital transformation and demand for analytics-ledservices, while professional services firms such asEY,PwC, andKPMGcontinue to capitalise on rising In 2026, banking is the UK’s most valuablesector by brand value, with 22 banking brandscontributing a combined GBP79.2 billion, up 24%from 2025. The sector now accounts for 18% of theUK 250 ranking’s total brand value, underpinned bystrong domestic customer bases, extensive financial However, recruitment-focused brands, such as HaysandMichaelPage, recorded declines inbrand value, reflecting a weaker hiring market,more cautious corporate spending, and a broader Insurance and aerospace and defence emergeamong the UK’s fastest growing sectors in 2026,with total brand values rising 44% to GBP23.8 billionand 41% to GBP13.1 billion respectively. Growth inaerospace and defence has been led by major brandsincludingR