雇主是推动者：为更好地讲故事创造条件（英）2026

Who is this guide for? Insights for employers to help build storytelling capability inearly-career professionals About ACCA. We are ACCA (the Association of Chartered Certified Accountants),the only truly global professional accountancy body. Since we were founded in 1904, we’ve been breaking down barriersto the accountancy profession. Today we proudly support a diversecommunity of over257,900members and530,100future membersin180countries. We’re redefining accountancy. Our cutting-edge qualifications,continuous learning and insights are respected and valued by employersin every sector. They equip individuals with the business and financeexpertise and ethical judgement to lead and drive sustainable value in Managers of early-career talentTo help you coach stronger Senior leaders and employersTo help you build storytelling Guided by our purpose and values, we’re leading the accountancyprofession for a changed world. Partnering with policymakers, standardsetters, the donor community, educators and other accountancybodies, we’re strengthening and building a profession that focuses on communicators, create practiceopportunities and support capability in teams. Find out more ataccaglobal.com From number crunchers to storytellers:Why early career finance professionals must masterstorytelling skills Across the interviews and discussions,one message comes through clearly: thecommunication environment itself has changed A common thread across the discussion was the change incommunication norms and the need for all stakeholders, includingemployers, to adapt rather than assume shared reference points.As Prof. Srinivasan of IIM B notes,‘The way people communicatehas changed. Given the penetration of social media, the internet,how often people interact, the use of images, emojis, all of thishas changed and requires all parties to adapt and change’. The Work with the strengthsEvery generation brings its own strengths. Younger professionals may have shorter attention spans, but they have extraordinaryprocessing speed, digital fluency and an energy that, whenchannelled well, can be transformative. Think of it as an exchange– experience and institutional knowledge on one side: speed,technique and fresh perspective on the other. Together, they’re ACCAThe Adelphi1/11 John Adam StreetLondon WC2N 6AUUnited Kingdom020 7059 5000accaglobal.com