全球AI营销趋势与价值2026白皮书

Preview EditionPreview Edition PrefaceGlobal AI Marketing Trends and ValuePreface Reconstruction｜Algorithms Reigniting GlobalGrowthGlobal Al Marketing Trends and ValueReconstruction I Algorithms Reigniting GlobalGrowth In this new paradigm, we see leading global enterprises building end-to-end intelligentdecision-making systems with AI at their core. In this system, market insights, creativegeneration, precision targeting, and attribution are no longer isolated processes butinterconnected into a self-iterating intelligent flywheel. Content creation and channeldistributionbreakfreefromsilosandarenowsupportedbyalgorithmsandcomputational power to form an iterating intelligent marketing ecosystem.In this new paradigm, we seeleadinggladecision-making systems with Al at their core. In this system, market insights, creativeinterconnected into a self-iterating intelligent flywheel. Content creation and channeldistribution brea In the past decade, the narrative of global marketing has been dominated by “scale”— more recently of scalefrom algorithmic bidding to omnichannel growth, and from social media virality to short-video expansion. In aglobal marketplace marked by fierce competition and rapid change, media companies have relentlesslypursued steeper growth trajectories, while trying to stay true to the ROI compass.Inthepastdecade,thenarrativeofglobalmarketinghasbeendominatedby"scalenorerecentlyofscalefrom algorithmic bidding to omnichannel growth, and from social media virality to short-video expansion. In aglobal marketplace marked by fierce competition and rapid change, media companies have relentlessly However, as AI and globalization simultaneously reach new thresholds, this traffic-driven growth paradigm iscurrently undergoing a fundamental rewiring. This new paradigm is marked by intelligent algorithms replacinghuman judgment, data intelligence filtering through the corpus of user profiles with pixel-level precision, andthus brand marketers improving ROI via improved targeting and performance. On the content side, innovationis ignited by generative AI, where brands can now better connect with cross-cultural audiences. Marketing hastranscended the traditional framework of ad placement and execution, thus turning into a movement of valuereconstruction centered on deeper understanding among the main actors of audience, content and brands.human judgment, data intelligencringthroughthecorpusof userprofileswithpixel-levelprebetterconnectwithcross-culturalaudieltranscended the traditional framework of ad placement and execution,thus turning into a movement of value In this new growth cycle, we believe that true trends lie not only within the data, but atthe intersection of each insight and practice. To this end, eclicktech has partneredwith Alibaba Cloud to launch the co-creation initiative for the White Paper on GlobalAI Marketing Trends and Value in 2026. Bringing together industry pioneers such asGoogle, PubMatic, BIGO Ads, realme, PixelBloom (AiPPT.com), and Sailing Global, wesystematicallydeconstructtheunderlyinglogicofhowAIisreshapingglobalmarketing and document the authentic progress of this intelligent wave. We envisionthis white paper not merely as a presentation of trend insights, but as a roadmap forfuture exploration. In this way, it can empower more brands to navigate the waves ofthe Agentic AI era and discover their own path to global growth.Tothiswith Alibaba Cloud to launch the co-creation initiative for the White Paper on GlobalGoogle,PubnBiGOAds,realme,PixelBloom(AiPPT.com),andSailingGlobal,weglobalenttheauthenticprogressofthisthiswhitepapernotmerelyasapresentationof trend insights,butasa roadmapforfuture In this value reconstruction movement, the very nature of growth is undergoing a transformation. Theefficiency dividends from this new technology will accrue to the brands that can best implement their valueassets in this new paradigm. The arena of brand competition is shifting from a battle for broad reach to a warof deep insight and recognition, evolving from a high-exposure traffic game to that of powerful emotionalconnections with audiences.In this valuereconstructionmovement,the very nature of growthis undergoing a transformation.Theefficiency dividends from this new technology will accrue to the brands that can best implennttheir valueassets in this new paradigm. The arena of brand competition is shifting from a battle for broad reach to a waof deep insight and recognition, evolving from a high-exposure traffic game to that of powerful emotional Expert PerspectivesExpert Perspectives “As AI technology matures and user media habits continue to evolve, global traffic is shifting significantly towardvideo platforms. Compared to static content, video advertising is becoming a key growth lever for an increasingnumber of businesses due to its superior narrative power, attention-grabbing capabilities, and conversion efficiency.Alongside YouTube's rapid evolution in product features, mone