美国市场进入：全球企业的洞察、风险与机遇

Introduction With access to well-established capital markets, a comparatively business-friendlyinvestment environment, and a large and affluent consumer economy, the UnitedStates stands apart as a premier destination for market entry and expansion. Yet many organizations underestimate the complexity ofoperating amid reporting and employment requirementsthat can vary across multiple U.S. states. Recognizing thepivotal role the U.S. plays in global expansion strategies, they expand and the role specialist outsourcing partnersplay in managing complexity and supporting successful “International companies often see the U.S. as onejurisdiction, but it’s over 50—and states are regulated on acounty, municipal, or city level too. It’s crucial to understandthe full picture while you determine your market entrystrategy, especially when looking into which state offers the The findings provide a clear, data-backed view ofsentiment toward the U.S. as a growth market and the keydrivers and strategies shaping market entry decisions. Our subject matter experts Adrienne LenzRegional Head ofCorporate Services, Myrna ReijndersMarket Leader,Americas, CSC Jennifer ChipegoClient Partner,Americas, CSC International companies often see the U.S. as onejurisdiction, but it’s over 50—and states are regulated Myrna ReijndersMarket Leader, Americas, CSC Summary Federal or state tax reporting isthe most burdensome area of U.S.compliance. There is strong appetite for establishinga legal entity in the U.S. Almost a third of respondents (28%)haveestablished at least one entity in the U.S. Almost nine-in-10 (88%)say federal and state taxesare the biggest burden. 45%plan to establish an entity in the next12 months. A further 27%are considering entry in thenext two to three years. Licensing and permits are seen as the third biggestburden,by 75%. Access, strategy, and operationalefficiency drive U.S. expansion. Almost two-thirds (65%)say supply chainor manufacturing efficiency is the main Outsourcing is a popular option. More than half (56%)name strategicpositioning as the main driver—such as 19% have already outsourcedU.S.compliance or governance functions toa specialist provider, and a further 79% 56%say access to capital markets is themost important reason to expand. The most popular partner attributesare: Florida, New York, and Delaware arethe most popular target states forincorporation or expansion. Data privacy or cybersecurity protocolsCost-effectivenessExpertise in federal compliance and/orregulatory monitoring 59% of respondentschose Florida as their number onetarget U.S. state. New Yorkis second on the list (51%), followed byCalifornia(44%),Delaware(40%), andNevada(32%). Primary drivers of U.S.market entry The U.S. provides significant opportunities for companiesheadquartered across other continents to expand their globaloperations, not least because they can access large business and manufacturing efficiencies, to achieve strategicpositioning, and to access capital markets. However, the process of setting up operations in theU.S. can be complex. The U.S. regulatory landscape,spanning federal and state requirements, can be complex Our research found organizations from Europe, theU.K., Asia Pacific, and South America are bullish aboutestablishing legal entities in the U.S., despite pervasiveglobal economic and geopolitical uncertainties. Aroundhalf (45%) are planning to establish an entity within Planning ahead and working with the right partnerscan significantly help reduce complexity and ensureorganizations are operationally optimized in the U.S. The key drivers identified by respondents for establishingentities in the U.S. are to deliver significant supply chain We’re seeing a clear trend of U.K., European, andAsia-Pacific multinationals incorporating a U.S. entity to reach theapproximately 340 million consumers or investors in the U.S. It’s asignificant movement across sectors—from retail, real estate, insurance, Myrna ReijndersMarket Leader, Americas, CSC Has your company alreadyestablished a legal entity or physicaloperations in the U.S.? From a client’s perspective, U.S. market Create a strategy for their market entry Define a business plan with short-, Appoint the relevant advisorsand service providers to supportimplementation of the strategy, “The most important element when you’reincorporating a new company is thinkingthrough all the ‘whys’—what’s the purposeof the company?” explains Adrienne Lenz,regional head of Corporate Services, AMEC,CSC. “Because then you understand whattype of entity to open, and you can move 45%No, but planning toestablish in the next 12 months What are the primary drivers forconsidering entry or setting up an “Even once established, organizationscan experience further challenges as theyexpand operations into the U.S.,” addsJennifer Chipego, client partner, Americas,CSC. “Managing legal, regulatory, andtax liabilities becomes more complex asorganizations