洞察与反馈：为医疗系统的决策级洞察

Turning experience, data and evidenceinto healthcare decisions Insight & Feedback helps healthcare organisations understand what isreally happening across services, and why it is happening, so they can We combine national insight with lived experience to support decisions thatimprove care, support staff, reduce risk and enable meaningful change. Nationally trusted insight, delivered at scale •In 2025, we supported insight from over1 million NHS staff •We gathered experience from more than2.6 million patientsacross acute, mental health and primary care services •Our programmes areembedded across the NHSand trusted for national decision‑making This ensures decisions are grounded not in anecdotes, but inrobust, representative evidence, trusted nationallyand locally. We continually evolve our primary market research methods to move beyond data collection. Working across the healthcare system We support organisations across the full healthcare landscape, including: •NHS Trusts and national bodies•Healthcare charities and patient organisations Different contexts, but the same need: Trusted insight to support action. Impact in practice Insight that supports real decisions Staff experience (national): Evidence from over a million voices used to prioritise workforce action and Patient experience (national and local): Clear insight into service gaps and improvement opportunities, Lived experience and charities: Independent, credible evidence used to shape action plans, advocacy Case studies: Trusted for credibility, clarity and impact Use Case 1: Informing national policy throughpatient‑led insight into shared decision‑making. Use Case 2: Enabling system change by linkinglived experience to national data and policy. The Gap: People affected by braintumours faced fragmented data, delayeddiagnosis and inequitable access to care, The Gap: National cancer policy neededto better reflect how people with blood Why existing data wasn’t enough: Why existing data wasn’t enough: National datasets existed, but they weredisconnected, difficult to access, and not Routine data and clinical metrics couldnot explain how informed, involved or What IQVIA Insight & Feedback helpedclarify: How lived experience could besystematically linked to data gaps, policylevers and delivery priorities through a What IQVIA Insight & Feedback helped clarify: Clear, evidence‑based insight intopatient preferences, barriers to involvement, What this enabled: The UK’s first patientled national data action plan for braintumours, aligning charities, clinicians and What this enabled: Patient experiencewas credibly embedded into national policydiscussions, helping inform the National Use Case 3: Strengthening leadership andculture through insight into staff and manager Use Case 4: Evaluating the real‑world impact ofcancer care beyond clinical outcomes. The Gap: There was no nationalunderstanding of how cancer diagnosis The Gap: Leaders needed a clearer, morebalanced understanding of how staff Why existing data wasn’t enough: Why existing data wasn’t enough: Staff metrics highlighted areas ofconcern but could not explain underlying Established datasets focused on clinicalprogress and service use, but not on What IQVIA Insight & Feedback helped What IQVIA Insight & Feedback helped clarify: Where misalignment,communication gaps and systemicconstraints were affecting trust, morale and clarify: A clear national picture ofquality‑of‑life outcomes, highlighting What this enabled: Evidence‑basedprioritisation of improvements to cancercare and support, informed by what What this enabled: Targeted, co‑designedactions to strengthen communication,recognition and wellbeing support, Insight you can act on. Evidence you can trust. Insight & Feedback is part of IQVIA, combining national scale with deep expertise inexperience, engagement and primary research to support confident healthcare decisions.