AI FOR THE WIN: 宠物行业领袖谈策略在一个快速变化的世界

AI FOR THE WIN Pet industry leaders talk strategyin a rapidly changing world GLOBALTRADE FOCUSRegional deals andpost-Brexit analysis EXCLUSIVEINTERVIEWSFressnapf | Maxi Zooand Tom&Co PET FOODWITH PURPOSESpecial diets andtargeted nutrition Formulated ForLongevity DISCOVER THE UKAWARD-WINNINGSUPPLEMENTSINSPIRED BY TCM Find us at Booth 3A-514 INSIDE THIS ISSUE Windows of opportunity Data shows how consumers areincreasingly keen to buy giftsfor their pets at holidays and forspecial occasions. Supplychaintakeover 16 Keeping up with kit An exclusive PETS International and Yummypets survey revealsowners’ current behaviors around buying pet accessories. How companies areleveraging AI in logisticsto gain a competitiveadvantage. Doing the heavy lifting As the demand for sustainabilityintensifies, pet food packagingis undergoing a revolutionin materials and messaging.86 The center of attention Delving into thechanging demographicsthe pet industry can’tafford to ignore. And more: Tackling counterfeit pet goods27Country report: Belgium57UK pet consumer profile76The lowdown on nail care for dogs82Analyzing the EU’s incoming pet welfare rules93Pulse protein in pet food118 Meeting of minds More than 2,000 exhibitors will gather at Interzoo inNuremberg this May, providing a comprehensive lookat what is shaping our fast-moving industry. the Americas and Australia. Not to be missed is ananalysis of how major shopping events are impactingthe category. For many, these four intense days may be the mostsignificant of the year. They offer a golden opportunityto connect (or reconnect) with colleagues, clients andcompetitors, while anticipating the trends that willinfluence the times ahead. This issue also shines a spotlight on key markets inEurope, including the UK, Ireland, Belgium and theNetherlands. Whether you’re navigating the concourses ofInterzoo or reading from elsewhere, we hope thisedition inspires new ideas and fresh discoveries.And if you happen to be in Nuremberg, don’t forgetto visit us in Hall 2, Booth 125. True to tradition, this issue is our most extensive ofthe year and we have curated a selection of articlescovering a wide range of topics. We take a closer look at how AI is reshaping pet retail,from enhancing customer experience to improvingsupply chain efficiency. On the data side, we revealinsights from our very own survey on pet accessories,conducted among pet owners across Europe, David Palacios RubioEditor-in-Chief Opportunities don’t happen. You create them.” CHRIS GROSSER, AMERICAN ENTREPRENEUR Editorial team © Copyright 2026, Intermedium Publishers BV.All rights reserved. Managing Director: Philippe VanderhoydonckEditor-in-Chief: David Palacios RubioHead of Operations: Lisa van RoonSenior Editor: Janetta WillisEditors: Lynn Radford, Mandy Wolters-Savage,Elizabeth YouensDesign: Hester de Gier part ofpart of While we, as the publisher, aim for accuracy andcompleteness in the information and statisticspresented, we cannot guarantee that. We cannotbe held liable for any use of this information.The publisher is not responsible for the contentof advertisements or sponsored editorial. Intermedium Publishers BVNewtonstraat 31098GX Amsterdam (NL) +31-33-4225833content@pets.nl globalpetindustry.com Add Value to Every Circle of Life Balanced nutrition for every life stage.Energy and growth in puppyhood, vitality in youth, endurance in adulthood,and protection in the senior years. Hall 5Booth 5-128See youat Interzoo 2026! www.reflexmama.comwww.liderpet.com.tr Don’t miss out on key updatesin the dynamic pet industry! Subscribe to our newsletter atglobalpetindustry.com,or just scan this QR code for an easy sign-up process. Premium pet products propel value growth The global pet care market is expanding in value and isprojected to reach $207 billion (€180B) by 2025. According to Euromonitor International, premium productsremain the primary driver for value growth, fueled byongoing humanization trends, and are expected to rise18.4% to $70.8 billion (€61.5B) by 2030. However, overall volume growth is slowing due to persistenteconomic pressures, with consumers increasingly balancingquality and cost. Consequently, the mid-priced segment isexpected to see the largest increases in both volume (13.4%)and value (20.9%) over the next five years. Historically high US trade deficitnarrows slightly In 2025, the overall US trade deficit reduced slightly to$901.5 billion (€783.1B), but the country still recorded itshighest negative goods balance on record at $1.24 trillion(€1.07T). While the broader trade environment was weigheddown by shifting international relationships and tariffpolicies, the pet food sector offered a bright spot. AlphaPet expands European footprint withstrategic acquisitions The US pet food industry successfully posted a trade surplusof $83.6 million (€72.6M) in 2025. The country exported$2.44 billion (€2.11B) in dog and cat food while importing$2.35 billion (