2026东南亚市场展望与薪酬指南

All about recruitment, human resourcesand workforce solutions Founded in 2012, CGP Group is one of Asia’s largestrecruitment solutions and HR Technology platforms,with 20+ offices worldwide and 500+ team membersdelivering comprehensive global talent solutionsincluding Permanent Recruitment, Executive Search,Contracting Talent Mapping, Salary Benchmarks,Advisory & Consulting and cross-border HR services. Of proven experience in providing timely and cost-effective recruitmentsolutions to clientsOf proven experience in providing timely and13+ years 12+ yearsConsultants, researchers, and comprehensive supporting functions500+ Professionalcost-effective recruitment solutions to clients With 17 brands that form our family of companies, weare a group that embraces and invests inentrepreneurship and joint ventures aligned with ourbusiness. Since our foundation, we have cooperatedwith more than 10,000 clients, ranging from Fortune500 companies to start-up companies, and we havedelivered more than 1,000 professionals to our clientsevery year which helps enterprises develop rapidly. 500+ Professionals Consultants, researchers, and comprehensivesupporting functions 25+ Industries & functions specializations 20+ Wholly owned offices worldwide Services Overview Contracting Executive Search Contingent Recruitment Access skilled professionals whenand where you need them. Ourcontracting solutions offer agility andspeed, helping your business scaleefficiently and maintainperformance. We connect organizations withtransformative leaders who embodyyour vision and culture. Through aconfidential, insights-driven process,we identify exceptional executiveswho drive meaningful impact. We deliver high-calibre professionalsacross mid to senior-level roles. Withdeep market knowledge and aconsultative approach, we ensureevery placement aligns with yourbusiness goals. Advisory & Consulting Salary Benchmarks Talent Mapping Beyond recruitment, we advise onworkforce planning, leadershipdevelopment, and talent strategy tohelp your organization grow withpurpose and precision. Make competitive, data-driven offerswith our up-to-date salary insightsacross industries and functions —ensuring you attract and retain toptalent. Gain a strategic view of your talentlandscape. Our mapping insightsreveal competitor movements,market trends, and future talentopportunities to guide proactivehiring decisions. Contents Welcometo CGP Annual Salary Trends 2026 We've put together this comprehensive guide to help jobseekers and organizations stay up-to-date on hiring trendsand salary ranges in various sectors across Southeast Asia. A Message From Our Managing Director Talent Trends in Singapore Accounting & FinanceGovernment, GLC & Public HealthcareHuman ResourcesIndustrial & ManufacturingSales, Marketing & DigitalSupply Chain, Logistics & ShippingTechnology, Data & AI Talent Trends in ThailandTalent Trends in VietnamContact Us A message from ourManaging Director Southeast Asia’s hiring market in 2025 was cautious but actively transforming. Many employers across sectors shiftedfrom aggressive expansion to controlled replacement hiring and selective growth, as cost pressure and marginsensitivity drove stricter headcount and salary budgets. Candidates in 2025 focus less on job title alone andmore on role content, learning curve, and access tomodern tools, particularly in mid‑senior segments.Work‑life balance, psychologically safe cultures, andvisible leadership quality strongly influence acceptancedecisions, sitting alongside expectations fordouble‑digit pay increases when changing jobs in hotroles. Skills‑based hiring is projected to strengthen acrossAsia in 2026, with companies placing greater emphasison demonstrable capabilities, portfolios, andassessments rather than purely academic credentials.This approach supports internal mobility, opens doorsfor non‑traditional candidates, and helps employerscombat perceived talent shortages by widening thepool beyond narrow degree requirements. Rising Offshoring from Chinese Enterprises A key driver shaping 2026 will be the acceleratingoffshoring of Chinese enterprises to Southeast Asia.Amid domestic economic pressures, U.S. tariffs, andrising costs in China, firms are relocatingmanufacturing, R&D, and back-office operations to theregion, with ASEAN absorbing around 45 percent ofrecent Chinese FDI in sectors like electric vehicles,electronics, and semiconductors. Contracting, freelancing, and project‑based models arealso expected to gain ground, especially fortechnology, data, product, and transformationinitiatives where demand is cyclical and budgets arescrutinised. Across industries, AI workloads, cloud adoption, andregional data centre capacity saw amplified demandfor specialized technical and infrastructure skills, oftenoutpacing local talent supply. Vietnam emerges as a tech outsourcing hub, Thailandattracts high-tech investments via EEC incentives, andIndonesia and the Philippi