技术变革者 旅游与旅游业的未来趋势

Future Trends in Travel & Tourism In partnership with: WORLD TR AVEL & TOURISM COUNCIL FOREWORD Asthe pace of technological innovation acceleratesaround the world, it is set to introduce a future of change, Torealise the full potential of these technologicaladvancementswill require strategic investments inworkforcedevelopment,with digital upskilling and Innovative technologies such as Artificial Intelligence (AI),are already reshaping operational models and customer A supportive regulatory environment is also crucial forsuccess, with forward-thinking government policies thatencourage innovation, support investments in sustainabletechnologyinfrastructure,and involve international Recognising the critical importance of understanding thisrapidly evolving technological landscape, WTTC and Trip.com Group are delighted to present Technology GameChangers : Future Trends in Travel & Tourism. Technology and innovation are key drivers of our rapidlychanging world, so this report is an essential guide tostaying ahead of the curve, with insights and analysis thatenable Travel & Tourism business leaders to successfully This report provides a strategic resource for Travel &Tourism stakeholders seeking to navigate the complexitiesofthis rapidly transforming digital environment.Itprovidesa concise and focused analysis of sixteen In today’s fast paced world, standing still can meanfalling behind, so continuous innovation is essential forsustained success. This report therefore offers a forward-looking perspective of the opportunities presented bykey technologies, including projections for their evolutionand an assessment of their potential short to long-term Jane SunCEO Julia SimpsonPresident & CEOWorld Travel & Tourism Council CONTENTS FOREWORD DIGITAL TECHNOLOGIESARTIFICIAL INTELLIGENCE (AI)5G, 6G & LEO SATELLITESSUPER APPS FINANCIAL TECHNOLOGIES(FINTECH)BUY NOW, PAY LATER (BNPL)CENTRAL BANK DIGITAL CURRENCIES (CBDC) THE FUTURE OF MOBILITYMORE SUSTAINABLE TRAVELMOBILITY-AS-A-SERVICE (MaaS)DRIVERLESS VEHICLES BREAKTHROUGH INNOVATIONSSMART CITIES INTRODUCTION Thisreport for business leaders and stakeholdersfrom the Travel & Tourism sector exploressixteen A 2024 survey of travel technologydecision makers, conducted by Amadeus,found that91%of travel companiesexpected ‘moderate to aggressive’ the future of Travel & Tourism. Each technology is carefullyexamined for its key features and critical importance tothe Travel & Tourism sector. To bring these technologies to life and show their immensevalue to travellers, the report also featurescase studiesfromTrip.com Group and innovations from WTTC To help businesses prepare for the future, the report alsoincludes potential scenarios for how each of thesixteentechnologies may evolve in the futureand how they maybe used in Travel & Tourism, both over the next decade Digital Technologies Appsare streamlining services into a single, user-friendlyplatform, ensuring a frictionless customer experienceandImmersive Technologiesare captivating tourists atevery stage of their journey, from the excitement of pre- Digital innovations can transform the Travel & Tourismsector and unlock unique experiences. At the forefrontof this revolution isArtificial Intelligence (AI), which isreshaping industries around the world and is recognised by 94% of global business leaders as vital for futureorganisationalsuccess2.The advent of 5G,6G,andLEO Satellitesis introducing a new era of connectivity, Financial Technologies RECOMMENDATIONS Financial Technologies (FinTech) are changing the globalmonetary landscape, unlocking innovative opportunitiesfor businesses and travellers.Buy Now, Pay Later (BNPL)schemes make travel more accessible to everyone byallowing customers to pay in easy instalments, whilealsoproviding safeguards to businesses with digitalassessments of customers’ repayment capabilities.CentralBank Digital Currencies (CBDCs)could transform the waypayments are made and managed, ushering in a new era Embracing innovation can enable businesses to thrivein a rapidly evolving technological landscape. Travel & 1.Embrace a Culture of ‘SmartExperimentation’:Review the technologies in this report to identify the most relevant innovationopportunities. Consider creating spaces whereteams can innovate and explore emergingtechnologies on a small scale. Test new tools and 2.Invest in Digital Skills:Technology is only as goodas the people using it, so it is important to buildteams with the skills and confidence to use newdigital tools. This could involve training workshops,online courses, or mentorship programmes. Byempowering teams with enhanced digital literacy, The Future of Mobility The future of mobility is rapidly evolving, driven by severalinnovative technologies. Leading advancements include Sustainable Travel Technologies, which are guiding thesector towards more environmentally responsible options,andMobility-as-a-Service (MaaS),which is integratingvarious transport